Marco Yzer

The integrated model of behavioral prediction as a tool for designing health messages: Theory and Practice

Marco Yzer, M. Yzer, 2012 .

Media-Induced Misperception Further Divides Public Opinion

Marco Yzer, Jiyoung Han, M. Yzer, 2020, J. Media Psychol. Theor. Methods Appl..

Theory of Reasoned Action and Theory of Planned Behavior

Marco Yzer, M. Yzer, 2017 .

Perceived Behavioral Control in Reasoned Action Theory

Marco Yzer, M. Yzer, 2012 .

Construal Level Theory and Theory of Planned Behavior: Time Frame Effects on Salient Belief Generation

Marco Yzer, Yuliya Lutchyn, M. Yzer, 2011, Journal of health communication.

Interpersonal Communication as an Indirect Pathway for the Effect of Antismoking Media Content on Smoking Cessation

Marco Yzer, Gert-Jan de Bruijn, G. de Bruijn, 2011, Journal of health communication.

Entertainment Tonight? The Value of Informative TV News Among U.S. Viewers

Brian G. Southwell, Marco Yzer, Yoori Hwang, 2008 .