Gerard H. Loosschilder

A Picture Tells a Thousand Words. Testing Product Design Concepts Using Computer-Aided Design

Gerard H. Loosschilder, 1997 .

Pictorial stimuli in conjoint analysis

Dick R. Wittink, Edward Rosbergen, Marco Vriens, 1995 .

Verbal versus realistic pictorial representations in conjoint analysis with design attributes

Dick R. Wittink, Edward Rosbergen, Marco Vriens, 1998 .