Hanna Schramm-Klein

发表

A Privacy-Respecting Indoor Localization Approach for Identifying Shopper Paths by Using End-Users Mobile Devices

Dogan Kesdogan, Mohamed Bourimi, Gunnar Mau, 2011, 2011 Eighth International Conference on Information Technology: New Generations.

When Ambidexterity Meets Informality: A Hidden Network Versus Shadow Network Perspective

Tobias M. Scholz, Hanna Schramm-Klein, Volker Stein, 2016 .

Electric vehicles' adopter groups and their specific perceptions and needs - Findings from an empirical study conducted in eMERGE

Hanna Schramm-Klein, Markus Welzel, Hanna Schramm-Klein, 2013 .

Extending the Product Life Cycle within an International Marketing Strategy – Relaunching the German AUDI A4 as the Spanish SEAT Exeo

Hanna Schramm-Klein, Gerhard Wagner, 2011 .

Is It Human? The Role of Anthropomorphism as a Driver for the Successful Acceptance of Digital Voice Assistants

Hanna Schramm-Klein, Katja Wagner, Frederic Nimmermann, 2019, HICSS.

Alexa, Are You Human? Investigating Anthropomorphism of Digital Voice Assistants - A Qualitative Approach

Hanna Schramm-Klein, Katja Wagner, Hanna Schramm-Klein, 2019, ICIS.

Does Color Matter? An Experimental Study on Icon Design for Mobile Gaming Apps: An Abstract

Sascha Steinmann, Hanna Schramm-Klein, Robér Rollin, 2017 .

Multi-Channel-Retailing

Hanna Schramm-Klein, Joachim Zentes, 2002 .

Differences and Similarities in Motivation for Offline and Online eSports Event Consumption

Hanna Schramm-Klein, Katja Wagner, Frederic Nimmermann, 2019, HICSS.

Will Renting Substitute Buying? Drivers of User Intention to Participate in Rental-Commerce

Hanna Schramm-Klein, Katja Wagner, Anne Fota, 2019, ECIS.

Drivers of Market Success for Mobile Gaming Apps - Results of a Choice-Based Conjoint Experiment

Sascha Steinmann, Hanna Schramm-Klein, Frederic Nimmermann, 2017, ICIS.

Basic Types and Theoretical Explanations of Foreign Operation Modes

Hanna Schramm-Klein, Joachim Zentes, Dirk Morschett, 2010 .

The Role of Color Contrast and Predominant Primary Color of Icons for Mobile Gaming Apps in Influencing User Reactions

Gunnar Mau, Sascha Steinmann, Hanna Schramm-Klein, 2016, ICIS.

The Effect of an Integrated Virtual Community on the Evaluation of an Online Store: Findings From an Internet Experiment

Hanna Schramm-Klein, Joachim Zentes, Dirk Morschett, 2011 .

Tracking Shoppers Behavior At The Point Of Sale By Using End-Users Mobile Devices

Dogan Kesdogan, Mohamed Bourimi, Gunnar Mau, 2011 .

Segmenting Customers According to Their Multidimensional Contact Sequences - Application of a Multidimensional Sequence Alignment Approach

Gunnar Mau, Sascha Steinmann, Hanna Schramm-Klein, 2011 .

Understanding the New Online Customer Journey: The Multichannel E-Commerce Framework—An Abstract

Gunnar Mau, Sascha Steinmann, Hanna Schramm-Klein, 2017 .

Effects of cross-channel synergies and complementarity in a multichannel e-commerce system – an investigation of the interrelation of e-commerce, m-commerce and IETV-commerce

Sascha Steinmann, Hanna Schramm-Klein, Gerhard Wagner, 2013 .

Strategic Retail Management: Text and International Cases

Hanna Schramm-Klein, Dirk Morschett, Hanna Schramm-Klein, 2007 .

Reciprocal Effects of the Corporate Reputation and Store Equity of Retailers

Hanna Schramm-Klein, Bernhard Swoboda, Bernhard Swoboda, 2013 .

Customer segmentation in retailing based on retail brand patronage patterns

Hanna Schramm-Klein, Gerhard Wagner, Olaf N. Rank, 2015 .

Retail Channel Portfolios: Channel-Attributes or Integration-Benefit - What Counts More?

Hanna Schramm-Klein, Dirk Morschett, Hanna Schramm-Klein, 2005 .

Who Is the Loser When I Lose the Game? Does Losing an Advergame Have a Negative Impact on the Perception of the Brand?

Gunnar Mau, Hanna Schramm-Klein, Gunnar Mau, 2013 .

Doing the Right Things and Doing the Things Right - Endorsers in Retail Store Flyer Advertising

Hanna Schramm-Klein, Bernhard Swoboda, Thomas Foscht, 2010 .

Crosswise and reciprocal interdependencies within retailers’ multichannel structures

Hanna Schramm-Klein, Bernhard Swoboda, Bernhard Swoboda, 2016 .

Cross-channel integration – is it valued by customers?

Sascha Steinmann, Hanna Schramm-Klein, Gerhard Wagner, 2011 .

Store Location – Trading Area Analysis and Site Selection

Hanna Schramm-Klein, Dirk Morschett, Joachim Zentes, 2017 .

Formal and Informal Coordination Mechanisms

Hanna Schramm-Klein, Dirk Morschett, Hanna Schramm-Klein, 2010 .

Integrated Retail Channels in Multichannel Retailing: Do Linkages between Retail Channels Impact Customer Loyalty?

Hanna Schramm-Klein, Hanna Schramm-Klein, 2011 .

Brand Communication Success in Online Consumption Communities: An Experimental Analysis of the Effects of Communication Style and Brand Pictorial Representation

Gunnar Mau, Sascha Steinmann, Hanna Schramm-Klein, 2015 .

The importance of retail brand equity and store accessibility for store loyalty in local competition

Hanna Schramm-Klein, Bernhard Swoboda, Bernhard Swoboda, 2013 .

Internet vs. brick-and-mortar stores - analysing the influence of shopping motives on retail channel choice among internet users

Hanna Schramm-Klein, Dirk Morschett, Bernhard Swoboda, 2007 .