J. Craig Andrews

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Is Simpler Always Better? Consumer Evaluations of Front-of-Package Nutrition Symbols

Scot Burton, Jeremy Kees, J. Craig Andrews, 2011 .

Identifying and selecting effective graphic health warnings to prevent perceptual wearout on tobacco packaging and in advertising

Scot Burton, Richard G. Netemeyer, J. Craig Andrews, 2021 .

Consumer Research Needs from the Food and Drug Administration on Front-of-Package Nutritional Labeling

J. Craig Andrews, A. Levy, J. C. Andrews, 2014 .

The Role of Qualifying Language on Consumer Perceptions of Environmental Claims

J. Craig Andrews, J. C. Andrews, Thomas J. Maronick, 1999 .

Advertising Beliefs and Attitudes: Are Students and General Consumers Indeed Different?

Steven Lysonski, Srinivas Durvasula, Subhash C. Mehta, 1997 .

The Effects of Nutrition Package Claims, Nutrition Facts Panels, and Motivation to Process Nutrition Information on Consumer Product Evaluations

Scot Burton, Scott B. Keller, J. Craig Andrews, 1997 .

Cross-Cultural Generalizability of a Scale for Profiling Consumers' Decision-Making Styles

Steven Lysonski, Srinivas Durvasula, J. Craig Andrews, 1993 .

The Effectiveness of Alcohol Warning Lables: A Review and Extension

J. Craig Andrews, J. C. Andrews, JC Andrews, 1995 .

The Dimensionality of Beliefs toward Advertising in General

J. Craig Andrews, J. C. Andrews, 1989 .

Understanding how Graphic Pictorial Warnings Work on Cigarette Packaging

Scot Burton, Jeremy Kees, J. Craig Andrews, 2010 .

Are Some Comparative Nutrition Claims Misleading? The Role of Nutrition Knowledge, Ad Claim Type and Disclosure Conditions

Scot Burton, Richard G. Netemeyer, J. Craig Andrews, 2000 .

Age, Product Nutrition, and Label Format Effects on Consumer Perceptions and Product Evaluations

Scot Burton, J. Craig Andrews, Scot Burton, 1996 .

A Comparison of Three Behavioral Intention Models: the Case of Valentine's Day Gift-Giving

Richard G. Netemeyer, Srinivas Durvasula, J. Craig Andrews, 1993 .

Management of Experiential Learning Projects in Marketing Coursework

William C. Gaidis, J. Craig Andrews, 1990 .

Tests of Graphic Visuals and Cigarette Package Warning Combinations: Implications for the Framework Convention on Tobacco Control

Scot Burton, Jeremy Kees, J. Craig Andrews, 2006 .

Consumer Generalization of Nutrient Content Claims in Advertising

Scot Burton, Richard G. Netemeyer, J. Craig Andrews, 1998 .

Covert Marketing Unmasked: A Legal and Regulatory Guide for Practices that Mask Marketing Messages

Ross D. Petty, J. Craig Andrews, J. C. Andrews, 2008 .

A Cross-Cultural Comparison of Consumer Ethnocentrism in the United States and Russia

Richard G. Netemeyer, Srinivas Durvasula, J. Craig Andrews, 1997 .

Effects of Consumption Frequency on Believability and Attitudes toward Alcohol Warning Labels

Richard G. Netemeyer, Srinivas Durvasula, J. Craig Andrews, 1991 .

The Effects of Advertising Distinctiveness and Message Content Involvement on Cognitive and Affective Responses to Advertising

Srinivas Durvasula, J. Craig Andrews, J. C. Andrews, 1992 .