Esra F. Gençtürk

Subsidiary Marketing Strategy Implementation (SMSI): The Missing Link of International Marketing Strategy Research

Destan Kandemir, Esra F. Gençtürk, 2011 .

A Resource-Based Model of Market Learning in the Subsidiary: The Capabilities of Exploration and Exploitation

Esra F. Gençtürk, Ayşegül Özsomer, Ayşegül Özsomer, 2003 .

The Effect of Export Assistance Program Usage on Export Performance: A Contingency Explanation

Masaaki Kotabe, Esra F. Gençtürk, M. Kotabe, 2001 .

Norms- and Control-Based Governance of International Manufacturer–Distributor Relational Exchanges

Preet S. Aulakh, Esra F. Gençtürk, 2007 .

An internalization perspective on subsidiaries’ reputation and its impact on subsidiaries’ marketing advantage: The moderating roles of resources and autonomy

Esra F. Gençtürk, D. Kandemir, Peter Buckley, 2024, Journal of Business Research.