Sigal Segev

Use of social networking sites for product communication: A comparative study of Hispanics and non-Hispanic whites

Yu Liu, Weirui Wang, Sigal Segev, 2015, Comput. Hum. Behav..

Comparing two mechanisms for green consumption: cognitive-affect behavior vs theory of reasoned action

Maria Elena Villar, Sigal Segev, Yu Liu, 2017 .

Modelling household conservation behaviour among ethnic consumers: the path from values to behaviours

Sigal Segev, Sigal Segev, 2015 .

The Effects of Gain Versus Loss Message Framing and Point of Reference on Consumer Responses to Green Advertising

Weirui Wang, Juliana Fernandes, Sigal Segev, 2015 .