Saroja Subrahmanyan

Improving Effectiveness of Restaurant Menu Labeling: An Exploratory Approach

Saroja Subrahmanyan, 2009 .

Integrated approach to understanding consumer behavior at bottom of pyramid

J. Tomas Gomez-Arias, Saroja Subrahmanyan, Saroja Subrahmanyan, 2008 .

Effects of price premium and product type on the choice of cause‐related brands: a Singapore perspective

Saroja Subrahmanyan, Saroja Subrahmanyan, 2004 .

Understanding the inherent complexity of sustainable consumption: A social cognitive framework

Michael G. Luchs, Rebecca Walker Naylor, Roland Gau, 2013 .