Sven Theysohn

Quantifizierung IKS-basierter Marktleistungen

Stefan Figge, Sven Theysohn, Stefan Figge, 2006, Wirtschaftsinf..

Willingness-to-pay estimation with choice-based conjoint analysis: Addressing extreme response behavior with individually adapted designs

Sven Theysohn, Oliver Hinz, Bernd Skiera, 2012, Eur. J. Oper. Res..

Dual effect-based market segmentation and price optimization

Sven Theysohn, Martin Spann, Kristina Klein, 2013 .