Sara Kim

A Bias-Corrected Estimator of Competitive Balance in Sports Leagues

Young Hoon Lee, Yongdai Kim, Sara Kim, 2019 .

A Web-Based Team-Oriented Medical Error Communication Assessment Tool: Development, Preliminary Reliability, Validity, and User Ratings

Sara Kim, Lynne Robins, Doug Brock, 2011, Teaching and learning in medicine.

Applying the cognitive theory of multimedia learning: an analysis of medical animations

Sara Kim, Carole L. Yue, Jessie Kim, 2013, Medical education.

The Effects of Consumer Knowledge on Message Processing of Electronic Word of Mouth via Online Consumer Reviews

Ingoo Han, Do-Hyung Park, Sara Kim, 2008, ECIS.

The “Instrumentality” Heuristic

Sara Kim, A. Labroo, Aparna A Labroo, 2009, Psychological science.

Anthropomorphized Helpers Undermine Autonomy and Enjoyment in Computer Games

Sara Kim, Rocky Peng Chen, R. Chen, 2016 .

From Inherent Value to Incentive Value: When and Why Pointless Effort Enhances Consumer Preference

Sara Kim, Aparna A. Labroo, A. Labroo, 2011 .

Gaming with Mr. Slot or Gaming the Slot Machine? Power, Anthropomorphism, and Risk Perception

Sara Kim, A. L. McGill, Ann L. McGill, 2011 .