Cornelia Pechmann

Copy Test Methods to Pretest Advertisements

Cornelia Pechmann, J. Craig Andrews, J. C. Andrews, 2010 .

Effects of Indirectly and Directly Competing Reference Group Messages and Persuasion Knowledge: Implications for Educational Placements

Liangyan Wang, Cornelia Pechmann, C. Pechmann, 2010 .

Smoking Scenes in Movies and Antismoking Advertisements before Movies: Effects on Youth

Chuan-Fong Shih, Cornelia Pechmann, Chuan-Fong Shih, 1999 .

An Experimental Investigation of the Joint Effects of Advertising and Peers on Adolescents' Beliefs and Intentions about Cigarette Consumption

Cornelia Pechmann, C. Pechmann, S. J. Knight, 2002 .

Predicting when Two-Sided Ads will be More Effective than One-Sided Ads: The Role of Correlational and Correspondent Inferences

Cornelia Pechmann, C. Pechmann, 1992 .

The Effects of Comparative Advertising on Attention, Memory, and Purchase Intentions

David W. Stewart, Cornelia Pechmann, D. Stewart, 1990 .

The Use of Comparative Advertising for Brand Positioning: Association versus Differentiation

S. Ratneshwar, Cornelia Pechmann, S. Ratneshwar, 1991 .