Gopala Ganesh

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Using Simulations in the Undergraduate Marketing Capstone Case Course

Qin Sun, Gopala Ganesh, 2009 .

Adding New Content to MKTG 3700 - Marketing and Money

Gopala Ganesh, 2013 .

Developing and Teaching an Online MBA Marketing Research Class: Implications for Online Learning Effectiveness

Gopala Ganesh, Qin Sun, Qin Sun, 2014 .

Services purchased at brick and mortar versus online stores, and shopping motivation

Gopala Ganesh, Audhesh K. Paswan, A. Paswan, 2007 .

IDENTIFYING THE GLOBAL PRO‐TRADE CONSUMER

Gopala Ganesh, John C. Crawford, Barbara C. Garland, 1988 .

Effects of partitioned country image in the context of brand image and familiarity

Gopala Ganesh, Dongdae Lee, G. Ganesh, 1999 .

Impact of Domestic Recession on Export Marketing Behaviour

Gopala Ganesh, C. P. Rao, M. Erramilli, 1990 .

Familiarity and interest: in a learning center service context

Gopala Ganesh, Audhesh K. Paswan, A. Paswan, 2003 .