William Havlena

发表

Finding the “Missing Link”: Advertising's Impact on Word of Mouth, Web Searches, and Site Visits

Jeffrey Graham, William J. Havlena, William Havlena, 2007, Journal of Advertising Research.

Decay Effects in Online Advertising: Quantifying the Impact of Time Since Last Exposure on Branding Effectiveness

William J. Havlena, William Havlena, Jeffrey Graham, 2004, Journal of Advertising Research.

Quantifying the Isolated and Synergistic Effects of Exposure Frequency for TV, Print, and Internet Advertising

William J. Havlena, William Havlena, R. Cardarelli, 2007, Journal of Advertising Research.