Sarena E. Saunders

Knowledge Management in a Business-to-Business Context: An Indian Exemplar?

Tim Beal, Michel R. M. Rod, Sarena E. Saunders, 2009, J. Inf. Knowl. Manag..

Considering implementing major strategic change?: Lessons from joint venture in the UK health technology sector

Nicholas J. Ashill, Sarena E. Saunders, N. Ashill, 2009 .

Multisector Collaboration: An Action Research Approach

Sarena E. Saunders, Michel R. M. Rod, 2011 .

Private Label Networks in Central and Eastern Europe: Towards a Cooperative Approach

Sarena E. Saunders, 2006 .

The informative and persuasive components of pharmaceutical promotion

Michel Rod, Sarena E. Saunders, Michel Rod, 2009 .

Brand network maps: A multidimensional approach to brand‐consumer relationships in the New Zealand pharmacy industry

Sarena E. Saunders, Michel Rod, 2012 .

The New Zealand agricultural technology industry: An exploratory investigation of stakeholder relationships

Sarena E. Saunders, Michel Rod, J. Carruthers, 2005 .

Mapping the Network

Sarena E. Saunders, Michel Rod, 2008 .