Elyette Roux

Why Consumers Are Willing to Pay for Mass Customized Products: Dissociating Product and Experiential Value

Aurélie Merle, Jean-Louis Chandon, Elyette Roux, 2009 .

A semiotic analysis of nostalgia as a connection to the past

Elyette Roux, A. Kessous, Elyette Roux, 2008 .

Brand Extension Research: a Review

Elyette Roux, Frederic Lorange, 1993 .