Robert Mai

Operation Behavior of a Multi-Candle Filter with Coupled Pressure Pulse Recleaning during Normal Operation and in the Case of a Filter Candle Failure

Robert Mai, H. Seifert H. Leibold, S. Heidenreich, 2002 .

Zweistufige Messung der Zahlungsbereitschaft für hybride Produkte

Robert Mai, Stefan Wünschmann, Katja Wittig, 2008, Multikonferenz Wirtschaftsinformatik.

A tailored-fit model evaluation strategy for better decisions about structural equation models

Sascha Kraus, Robert Mai, Thomas Niemand, 2021, Technological Forecasting and Social Change.

How rich is too rich? Visual design elements in digital marketing communications

Robert Mai, Corinne Faure, Yashar Bashirzadeh, 2021, International Journal of Research in Marketing.

Integrating sensory evaluation in adaptive conjoint analysis to elaborate the conflicting influence of intrinsic and extrinsic attributes on food choice

Stefan Hoffmann, Robert Mai, Susann Zahn, 2012, Appetite.

Development and Validation of a Cross-Nationally Stable Scale of Consumer Animosity

Stefan Hoffmann, Maria Smirnova, Robert Mai, 2011 .

When do materialistic consumers join commercial sharing systems

Stefan Hoffmann, Robert Mai, Payam Akbar, 2016 .

Taste lovers versus nutrition fact seekers: How health consciousness and self‐efficacy determine the way consumers choose food products

Stefan Hoffmann, Robert Mai, Robert Mai, 2012 .

Implicit food associations as obstacles to healthy nutrition: the need for further research

Stefan Hoffmann, Boris M. Velichkovsky, Robert Mai, 2011 .