Maria Petrescu

发表

Cloud computing and business-to-business networks

Maria Petrescu, 2012, Int. J. Bus. Inf. Syst..

Special Panel Session: Advanced Analytics- The Impact on Marketing and Evolution from Descriptive to Prescriptive

Maria Petrescu, 2018 .

Exploring the Impact of Cloud Computing on Organizational Learning and Entrepreneurial Opportunities

Maria Petrescu, Chruv Bhatli, 2012 .

Viral Advertising: Definitional Review and Synthesis

Maria Petrescu, Pradeep K. Korgaonkar, P. Korgaonkar, 2011 .

The world of analytics: interdisciplinary, inclusive, insightful, and influential

Maria Petrescu, Anjala S. Krishen, 2017 .

Software and data in analytics: lending theory to practice

Maria Petrescu, Anjala S. Krishen, Maria Petrescu, 2019, Journal of Marketing Analytics.

Marketing analytics: delineating the field while welcoming crossover

Maria Petrescu, Anjala S. Krishen, 2018 .

Viral Marketing and Social Networks

Maria Petrescu, 2020 .

Incentivized reviews: Promising the moon for a few stars

Maria Petrescu, Deborah Goldring, Maria Petrescu, 2017 .

Viral advertising: Conceptual and empirical examination of antecedents, context and its influence on purchase intentions

Maria Petrescu, 2012 .