Marie-Odile Richard

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Testing an extended model of consumer behavior in the context of social media-based brand communities

Mohammad Reza Habibi, Michel Laroche, Marie-Odile Richard, 2016, Comput. Hum. Behav..

Identifying Brand Sentiment Through Analytics: An Abstract

Michel Laroche, Marie-Odile Richard, Hamid Shirdastian, 2017 .

The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty

Mohammad Reza Habibi, Michel Laroche, Marie-Odile Richard, 2012, Comput. Hum. Behav..

Brand communities based in social media: How unique are they? Evidence from two exemplary brand communities

Mohammad Reza Habibi, Michel Laroche, Marie-Odile Richard, 2014, Int. J. Inf. Manag..

Navigational characteristics effectiveness of pharmaceutical web sites on consumer behavior and pre-purchase intentions

Marie-Odile Richard, 2003 .

o be or not to be in social media : How brand loyalty is affected by social media ?

Mohammad Reza Habibi, Michel Laroche, Marie-Odile Richard, 2012 .

Using big data analytics to study brand authenticity sentiments: The case of Starbucks on Twitter

Michel Laroche, Marie-Odile Richard, Hamid Shirdastian, 2017, Int. J. Inf. Manag..

The roles of brand community and community engagement in building brand trust on social media

Mohammad Reza Habibi, Michel Laroche, Marie-Odile Richard, 2014, Comput. Hum. Behav..

Modeling online consumer behavior: Preeminence of emotions and moderating influences of need for cognition and optimal stimulation level

Marie-Odile Richard, Jean-Charles Chebat, M. Richard, 2016 .

Consumption of products from heritage and host cultures: The role of acculturation attitudes and behaviors

Hatice Kizgin, Ahmad Jamal, Marie-Odile Richard, 2018 .

Internet Consumer Behavior: Major Moderating Variables

Michel Laroche, Marie-Odile Richard, M. Laroche, 2010 .

The Role of Language in Ethnic Identity Measurement: A Multitrait-Multimethod Approach to Construct Validation

Michel Laroche, Marie-Odile Richard, Frank Pons, 2009, The Journal of social psychology.

The differential roles of verbs, nouns, and adjectives in English and Chinese messages among bilingual consumers

Michel Laroche, Marie-Odile Richard, M. Laroche, 2017 .

Understanding consumer's brand categorization across three countries: Application of fuzzy rule-based classification

Marie-Odile Richard, Shimi Naurin Ahmad, M. Richard, 2014 .

Brand co-creation through social commerce information sharing: The role of social media

Marie-Odile Richard, Yichuan Wang, Mina Tajvidi, 2020 .

How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories

Michel Laroche, Marie-Odile Richard, M. Laroche, 2010 .

Advanced modeling of online consumer behavior: The moderating roles of hedonism and culture

Marie-Odile Richard, M. Richard, Mohammad Reza Habibi, 2016 .

The influence of culture, emotions, intangibility, and atmospheric cues on online behavior

Michel Laroche, Marie-Odile Richard, M. Laroche, 2014 .

Internet Consumer Behavior: Flow and Emotions

Michel Laroche, Marie-Odile Richard, M. Laroche, 2010 .

Relationship between intangibility and perceived risk: moderating effect of privacy, system security and general security concerns

Michel Laroche, Marie-Odile Richard, M. Laroche, 2012 .

A Proposed Model of Online Consumer Behavior: Assessing the Role of Gender

Marie-Odile Richard, Zhiyong Yang, Jean-Charles Chebat, 2010 .