Jintao Zhang

The Face of Bad Advertising: Assessing the Effects of Human Face Images in Advertisement Design Using Eye-Tracking

Hasan Ayaz, Jan Watson, Yigit Topoglu, 2021, AHFE.

Assessing the Impact of Ad Characteristics on Consumer Behavior and Electrodermal Activity

Hasan Ayaz, Jan Watson, Yigit Topoglu, 2021, AHFE.