Mohammad M. Rahman

发表

Setting the future of digital and social media marketing research: Perspectives and research propositions

Elvira Ismagilova, Jari Salo, Jennifer E. Rowley, 2020, Int. J. Inf. Manag..

Customer engagement behaviours in social media: capturing innovation opportunities

Natalie Jane de Vries, Mohammad M. Rahman, R. Voola, 2018 .

Enhancing brand relationship performance through customer participation and value creation in social media brand communities

Mohammad M. Rahman, R. Voola, Jessica Wyllie, 2019, Journal of Retailing and Consumer Services.

Understanding communal and individual customer experiences in group-oriented event tourism: an activity theory perspective

Hartmut H. Holzmüller, Mohammad M. Rahman, P. Rosenberger, 2016 .

Cultivating group-oriented travel behaviour to major events: assessing the importance of customer-perceived value, enduring event involvement and attitude towards the host destination

Mohammad M. Rahman, P. Rosenberger, Jamie Carlson, 2015 .

Go with the flow: engineering flow experiences for customer engagement value creation in branded social media environments

Natalie Jane de Vries, Jamie Carlson, Mohammad M. Rahman, 2017, Journal of Brand Management.

Feel the VIBE: Examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media

Jamie Carlson, Ranjit Voola, Mohammad M. Rahman, 2017, Journal of Retailing and Consumer Services.

Gooool: motivation drivers of attitudinal and behavioral fan loyalty in Brazil

Mauro José de Oliveira, Mohammad M. Rahman, Philip J. Rosenberger III, 2019, Revista Brasileira de Marketing.

Customer engagement with brands in social media platforms

Mohammad M. Rahman, S. Gudergan, C. Gelhard, 2019, European Journal of Marketing.

Customer engagement and sharing behaviors: Toward a contingent curvilinear perspective

Mohammad M. Rahman, Jamie Carlson, Y. Liao, 2022, Journal of Business Research.

A Hierarchical Model of Perceived Value of Group-Oriented Travel Experiences to Major Events and its Influences on Satisfaction and Future Group-Travel Intentions

Mohammad M. Rahman, P. Rosenberger, Jamie Carlson, 2016 .

Go with the flow: engineering flow experiences for customer engagement value creation in branded social media environments

Mohammad M. Rahman, Jamie Carlson, Natalie Jane de Vries, 2017, Journal of Brand Management.

Beyond the goal line: a cross-country investigation of the determinants of football fan loyalty in Germany, Brazil and China

Mauro José de Oliveira, Mohammad M. Rahman, P. Rosenberger, 2015 .

Engaging Gen Y Customers in Online Brand Communities: A Cross-National Assessment

Jessica Wyllie, Ranjit Voola, Jamie Carlson, 2021, Int. J. Inf. Manag..

Keeping the ball rolling: using the S-O-R framework to investigate the determinants of football fan loyalty

Mohammad M. Rahman, P. Rosenberger, Sören Köcher, 2023, Asia Pacific Journal of Marketing and Logistics.