Hsuan-Yi Chou

Units of time do matter: How countdown time units affect consumers' intentions to participate in group-buying offers

Hsuan-Yi Chou, Hsuan‐Yi Chou, 2019, Electron. Commer. Res. Appl..

Effects of SMS teaser ads on product curiosity

Hsuan-Yi Chou, Nai-Hwa Lien, Nai-Hwa Lien, 2014, Int. J. Mob. Commun..

The effects of happiness types and happiness congruity on game app advertising and environments

Hsuan-Yi Chou, Shaojung Sharon Wang, Hsuan‐Yi Chou, 2016, Electron. Commer. Res. Appl..

Do Longer or Shorter Budget Temporal Frames Matter? Numerosity Effects, Mental Budgets, and Purchase Intentions

Hsuan-Yi Chou, Hsin-Hsien Liu, Hsuan‐Yi Chou, 2016 .

The effects of incentive types and appeal regulatory framing in travel advertising

Hsuan-Yi Chou, Nai-Hwa Lien, Nai-Hwa Lien, 2012 .

The Selection of Freebies and the Preference for Freebie Promotions—A Perspective on Item Characteristics

Hsuan-Yi Chou, Hsin-Hsien Liu, Hsuan‐Yi Chou, 2017 .

The effects of promotional frames of sales packages on perceived price increases and repurchase intentions

Hsuan-Yi Chou, Hsin-Hsien Liu, Hsuan‐Yi Chou, 2015 .