Gayle Kerr

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Integrated marketing communications (IMC) : where to from here?

Gayle Kerr, Charles Patti, 2002 .

An inside-out approach to integrated marketing communication

Gayle Kerr, Charles Patti, Don Schultz, 2008 .

Integrated Marketing Communication (IMC): New Discipline with an Old Learning Approach: A Syllabi Analysis

Gayle Kerr, Charles Patti, Monica Pi-Hsuan Chien, 2004 .

Between an ad block and a hard place: Advertising avoidance and the digital world

Gayle Kerr, Judy Drennan, Louise Kelly, 2017 .

Maintenance person or architect?

Gayle Kerr, Don E. Schultz, 2010 .

To Boldly go where no Advertising Academic has Gone before

Gayle Kerr, Bill Proud, Louise Kelly, 2012 .

Reframing communications that encourage individuals to reduce food waste

Lynda Andrews, Gayle Kerr, Miranda Mirosa, 2017 .

We are the future: insights from the students of the world: special topic session

Gayle Kerr, Bill Proud, Louise Kelly, 2011 .

IMC education and digital disruption

Gayle Kerr, Louise Kelly, Gayle Kerr, 2017 .

Engaging staff and students with graduate attributes across diverse curricula landscapes

Gayle Kerr, Abby Cathcart, Marty Fletcher, 2008 .

Filling in The Gaps or Plugging The Holes?: Why the Academic Advertising Research Model Needs Maintenance

Gayle Kerr, Don E. Schultz, 2008 .

Strategic IMC: From abstract concept to marketing management tool

Gayle Kerr, Charles Patti, Gayle Kerr, 2015 .

The elaboration likelihood model in the new millennium : an exploration study

Gayle Kerr, Don E. Schultz, Bill Proud, 2010 .

In Search of a Theory of Integrated Marketing Communication

Gayle Kerr, Charles Patti, Ilchul Kim, 2007 .

Hiring Graduates: Perspectives From Advertising And Public Relations Employers

Gayle Kerr, William Proud, 2005 .

Consumer power types in an Australian online brand community

Gayle Kerr, Judy Drennan, Gayle Kerr, 2008 .

Designing Executive Education Curricula to Fit the Professional Development Continuum: The Case of Advertising and Public Relations Practitioners in Australia

Gayle Kerr, Bill Proud, Park Beede, 2007 .

Apples, oranges and fruit salad: A Delphi study of the IMC educational mix

Gayle Kerr, Gayle Kerr, 2009 .

Does Traditional Advertising Theory Apply to the Digital World?

Gayle Kerr, Francis J Mulhern, Don E. Schultz, 2015, Journal of Advertising Research.

Same But Different—Perceptions of Integrated Marketing Communication Among Marketing Communication Partners in Australia

Gayle Kerr, Judy Drennan, Gayle Kerr, 2010 .

Agency-Generated Research of Consumer-Generated Content

Gayle Kerr, Sonia Dickinson-Delaporte, 2014, Journal of Advertising Research.

The elaboration likelihood model: review, critique and research agenda

Gayle Kerr, Don E. Schultz, Philip J. Kitchen, 2014 .

Consumer-based brand equity for Australia as a long-haul tourism destination in an emerging market

Gayle Kerr, Charles Patti, Constanza Bianchi, 2010 .