Hung-Chang Chiu

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Chin-Ching Yin, Yun-Chia Tang, Yi-Ching Hsieh, 2021, Journal of Research in Interactive Marketing.

A service quality measurement derived from the theory of needs

Neng-Pai Lin, Hung-Chang Chiu, Hung-Chang Chiu, 2004 .

The effects of relational bonds on online customer satisfaction

Hung-Chang Chiu, Yi-Ling Chen, Hung-Chang Chiu, 2009 .

Snowball to avalanche: Understanding the different predictors of the intention to propagate online marketing messages

Jinshyang Roan, Monle Lee, Anurag Pant, 2014 .

How to Encourage Customers to Use Legal Software

Yi-Ching Hsieh, Hung-Chang Chiu, Mei Wang, 2008 .

The Determinants of Email Receivers' Disseminating Behaviors on the Internet

Monle Lee, Yi-Ching Hsieh, Hung-Chang Chiu, 2007, Journal of Advertising Research.

Investigating the relationship between service providers’ personality and customers’ perceptions of service quality across gender

Neng-Pai Lin, Yi-Ching Hsieh, Hung-Chang Chiu, 2001 .

Supplier market orientation and accommodation of the customer in different relationship phases

Yi-Ching Hsieh, Hung-Chang Chiu, Yi-Ching Hsieh, 2008 .

All for one but does one strategy work for all

Jung-Kuei Hsieh, Jinshyang Roan, Monle Lee, 2012 .