Barney G. Pacheco

发表

Leveraging Malicious Joy to Influence Consumer Word-of-Mouth Transmittal in Social Networks

Barney G. Pacheco, Joseph Paniculangara, Joseph Paniculangara, 2021 .

Online sentiment analysis in marketing research: a review

Meena Rambocas, Barney G. Pacheco, Meena Rambocas, 2018 .

Reconceptualizing Determinants of Consumer Attitudes Toward Social Commerce Sites

Barney G. Pacheco, Rhonda Jaipaul-O’Garro, 2020, Journal of Internet Commerce.

Assessing the Impact of Service Employees' Nonverbal Sexual Signals on Consumer Attitudes: A Caribbean Perspective

Barney G. Pacheco, Cherisse Permell-Hutton, 2017 .

Overcoming economic liminality: internationalization of B2B SME’s from a small emerging economy

Barney G. Pacheco, S. Akhter, 2021, critical perspectives on international business.

Effects of sales promotion type and promotion depth on consumer perceptions: the moderating role of retailer reputation

Barney G. Pacheco, A. Rahman, 2015 .

Weathering the Storm – Crisis Marketing for Small Island Tourist Destinations

Barney G. Pacheco, Acolla Lewis-Cameron, 2010 .

Foreign Branding and Its Effects on Product Perceptions and Attitudes: A Replication and Extension in A Multicultural Setting

Barney G. Pacheco, M. Thakor, 1997 .

Foreign branding and its effects on product perceptions and attitudes : a reassessment

Barney G. Pacheco, 1995 .