Muhammad Qutubuddin Siddiqui

Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach

Yogesh K. Dwivedi, Vikas Arya, Anshuman Sharma, 2021, Comput. Hum. Behav..

Modelling the inhibitors of cold supply chain using fuzzy interpretive structural modeling and fuzzy MICMAC analysis

Muhammad Qutubuddin Siddiqui, Anshuman Sharma, Haidar Abbas, 2021, PloS one.