Bernhard Swoboda

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Effects of the most useful offline-online and online-offline channel integration services for consumers

Amelie Winters, Bernhard Swoboda, Bernhard Swoboda, 2021, Decis. Support Syst..

Perception of store attributes and overall attitude towards grocery retailers: The role of shopping motives

Dirk Morschett, Bernhard Swoboda, Bernhard Swoboda, 2005 .

Does Being Perceived as Global Pay Off? An Analysis of Leading Foreign and Domestic Multinational Corporations in India, Japan, and the United States

Bernhard Swoboda, Bernhard Swoboda, Johannes Hirschmann, 2016 .

Reciprocal Effects of the Corporate Reputation and Store Equity of Retailers

Hanna Schramm-Klein, Bernhard Swoboda, Bernhard Swoboda, 2013 .

Allied groups on the road to complex networks

Bernhard Swoboda, Joachim Zentes, 2000 .

Doing the Right Things and Doing the Things Right - Endorsers in Retail Store Flyer Advertising

Hanna Schramm-Klein, Bernhard Swoboda, Thomas Foscht, 2010 .

Crosswise and reciprocal interdependencies within retailers’ multichannel structures

Hanna Schramm-Klein, Bernhard Swoboda, Bernhard Swoboda, 2016 .

Perceptions and effects of cross-national corporate reputation

Bernhard Swoboda, Bernhard Swoboda, Johannes Hirschmann, 2017 .

Explaining the differing effects of corporate reputation across nations: a multilevel analysis

Dirk Morschett, Bernhard Swoboda, Bernhard Swoboda, 2016 .

The impact of culture on brand perceptions: a six‐nation study

Cesar Maloles, Dirk Morschett, Indrajit Sinha, 2008 .

Electronic commerce‐based internationalisation of small, niche‐oriented retailing companies

Dirk Morschett, Bernhard Swoboda, Bernhard Swoboda, 2006 .

The importance of retail brand equity and store accessibility for store loyalty in local competition

Hanna Schramm-Klein, Bernhard Swoboda, Bernhard Swoboda, 2013 .

Internet vs. brick-and-mortar stores - analysing the influence of shopping motives on retail channel choice among internet users

Hanna Schramm-Klein, Dirk Morschett, Bernhard Swoboda, 2007 .

International SME Alliances: The Impact of Alliance Building and Configurational Fit on Success

Markus Meierer, Dirk Morschett, Bernhard Swoboda, 2011 .