V. Rao
发表
L. J. Thomas,
V. Rao,
1973
.
V. Rao,
Jaihak Chung,
2003
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Ralph Katz,
Vithala R. Rao,
V. Rao,
1971
.
V. Rao,
1970
.
V. Rao,
Jaihak Chung,
2012
.
Paul E. Green,
Vithala R. Rao,
V. Rao,
1969
.
M. Ben-Akiva,
D. McFadden,
V. Rao,
1997
.
V. Rao,
M. Agarwal,
Denise Dahlhoff,
2004
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M. Ben-Akiva,
V. Rao,
H. Oppewal,
1994
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V. Rao,
Sudeep Haldar,
1998
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Vithala R. Rao,
Klaus Brockhoff,
V. Rao,
1993
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V. Rao,
K. Sudhir,
Vrinda Kadiyali,
2001
.
V. Rao,
1984
.
Vithala R. Rao,
V. Rao,
1972
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Meng Su,
Vithala R. Rao,
V. Rao,
2011
.
Vithala R. Rao,
K. Sudhir,
V. Rao,
2006
.
V. Rao,
J. Simon,
1983
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V. Rao,
James E. Cox,
1978
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V. Rao,
Jaihak Chung,
Seongsoo Jang,
2019
.
Edward W. McLaughlin,
Vithala R. Rao,
V. Rao,
1990
.
Vithala R. Rao,
V. Rao,
D. Sabavala,
1981
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V. Rao,
W. DeSarbo,
Wayne S. DeSarbo,
1984
.
Kevin Lane Keller,
Robert P. Leone,
V. Rao,
2006
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V. Rao,
1993
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Pradeep K. Chintagunta,
V. Rao,
Pradeep Chintagunta,
1996
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V. Rao,
N. Umashankar,
Yuen Tak Yu,
2015
.
V. Rao,
Anil Kaul,
1995
.
V. Rao,
P. Farquhar,
1976
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Eric T. Bradlow,
V. Rao,
2000
.
V. Rao,
J. Eliashberg,
G. Lilien,
1998
.
V. Rao,
Meng Su,
2008
.
V. Rao,
Meng Su,
2010
.
V. Rao,
W. DeSarbo,
Y. Wind,
1987
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V. Rao,
E. N. Weiss,
1986
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Elliott N. Weiss,
Vithala R. Rao,
V. Rao,
1986
.
Wayne S. DeSarbo,
Vithala R. Rao,
Joonwook Park,
2011
.
Frederick W. Winter,
Vithala R. Rao,
V. Rao,
1978
.
Vithala R. Rao,
V. Rao,
R. Grover,
1988
.
Gary J. Russell,
Alan D. J. Cooke,
Timothy P. Derdenger,
2018
.
Edward W. McLaughlin,
Gerard F. Hawkes,
Vithala R. Rao,
1995
.
Wagner A. Kamakura,
Gary J. Russell,
Rick L. Andrews,
2001
.
V. Rao,
Hong Yuan,
M. Gómez,
2008
.
Edward W. McLaughlin,
Miguel I. Gómez,
Vithala R. Rao,
2007
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Vijay Mahajan,
Vithala R. Rao,
V. Rao,
1991
.
Joel H. Steckel,
Vithala R. Rao,
V. Rao,
1991
.
Manoj K. Agarwal,
Vithala R. Rao,
V. Rao,
1996
.
V. Rao,
J. Hauser,
2002
.
V. Rao,
2014
.
V. Rao,
L. Pilli,
Luis Pilli,
2014
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V. Rao,
L. Pilli,
Luis Pilli,
2014
.
V. Rao,
K. Sudhir,
2004
.
V. Rao,
1980
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Frederick W. Winter,
Vithala R. Rao,
V. Rao,
1981
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Paul E. Green,
Vithala R. Rao,
V. Rao,
1970
.
Paul E. Green,
Vithala R. Rao,
Paul E. Green,
1972
.
Paul W. Hamelman,
R. V. Head,
R. Radner,
1972
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G. W. Wilcox,
V. Rao,
1974
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V. Rao,
Delphine Manceau,
J. Eliashberg,
2014
.
V. Rao,
W. DeSarbo,
J. Wind,
1988
.
V. Rao,
P. Green,
2016
.
V. Rao,
Jaihak Chung,
2011
.
V. Rao,
Jialie Chen,
2022,
Journal of Retailing.
V. Rao,
Hwang Kim,
2021,
Frontiers in Public Health.
V. Rao,
D. Sabavala,
1986
.
V. Rao,
P. Green,
1971
.
Vithala R. Rao,
V. Rao,
1993,
Marketing.
V. Rao,
1972
.
V. Rao,
Hong Yuan,
M. Gómez,
2009
.
Richard T. Gretz,
V. Rao,
Suman Basuroy,
2017,
Marketing Letters.
S. Chib,
V. Rao,
Sachin Gupta,
2005
.
Vithala R. Rao,
V. Rao,
2014
.
Vithala R. Rao,
V. Rao,
2008
.
Vithala R. Rao,
Paul E. Green,
V. Rao,
1971
.
V. Rao,
W. DeSarbo,
N. Malhotra,
2015
.
Vithala R. Rao,
V. Rao,
2014
.
Vithala R. Rao,
V. Rao,
2014
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Henrik Sattler,
Vithala R. Rao,
V. Rao,
2003
.
Vithala R. Rao,
V. Rao,
2014
.
V. Rao,
C. S. Craig,
1975
.
V. Rao,
1972
.
Wayne S. DeSarbo,
Vithala R. Rao,
V. Rao,
1986
.
John R. Hauser,
Vithala R. Rao,
V. Rao,
2004
.
Wayne S. DeSarbo,
Paul E. Green,
Vithala R. Rao,
1978
.
V. Rao,
Hwang Kim,
2023,
Journal of Retailing.
V. Rao,
Yuen Tak Yu,
2009
.
Vijay Mahajan,
Rajendra K. Srivastava,
Vithala R. Rao,
1994
.
Eric T. Bradlow,
Sam K. Hui,
V. Rao,
2008
.
Eric T. Bradlow,
Sam K. Hui,
V. Rao,
2007
.
V. Rao,
Sapna Popli,
Ashita Aggarwal Sharma,
2013
.
Edward W. McLaughlin,
Vithala R. Rao,
V. Rao,
1989
.
Gary J. Russell,
Alan D. J. Cooke,
Timothy P. Derdenger,
2017,
Customer Needs and Solutions.
V. Rao,
P. Green,
Y. Wind,
2016
.
Vithala R. Rao,
Joel H. Steckel,
V. Rao,
1995
.
Vithala R. Rao,
Vishal Narayan,
Carolyne Saunders,
2010,
Mark. Sci..
Geoffrey N. Soutar,
Vithala R. Rao,
V. Rao,
1975
.
Yu Yu,
Vithala R. Rao,
Nita Umashankar,
2016,
Mark. Sci..
Vithala R. Rao,
V. Rao,
2014
.
V. Rao,
C. Dev,
Weizhong Jiang,
2002
.
Gary L. Lilien,
Jehoshua Eliashberg,
Vithala R. Rao,
1997
.
Vithala R. Rao,
Jialie Chen,
V. Rao,
2020,
Manag. Sci..
V. Rao,
2014
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Joan L. Walker,
M. Ben-Akiva,
D. McFadden,
1999
.
V. Rao,
W. DeSarbo,
1988
.
Vithala R. Rao,
V. Rao,
2014
.
Paul E. Green,
Vithala R. Rao,
V. Rao,
1970
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Vithala R. Rao,
V. Rao,
1997
.
Srinagesh Gavirneni,
Xiang Fang,
Vithala R. Rao,
2013,
Eur. J. Oper. Res..
V. Rao,
M. Gómez,
2009
.
V. Rao,
Seongsoo Jang,
Hwang Kim,
2023,
Information Technology & People.
Min Ding,
Vithala R. Rao,
William T. Ross,
2010
.
Vithala R. Rao,
K. Sudhir,
Vishal Narayan,
2015,
Mark. Sci..
Jialie Chen,
Vithala R. Rao,
Suman Basuroy,
2017
.
V. Rao,
Suman Basuroy,
S. Ravid,
2011
.
V. Rao,
J. E. Barth,
2002
.
V. Rao,
B. Kartono,
2009
.
Min Ding,
Young-Hoon Park,
Vithala R. Rao,
2008
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Elliott N. Weiss,
Vithala R. Rao,
V. Rao,
1987
.
V. Rao,
Hwang Kim,
2021,
International Journal of Research in Marketing.
Vithala R. Rao,
V. Rao,
2014
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Vithala R. Rao,
Barry L. Bayus,
V. Rao,
1989
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Meng Su,
Vithala R. Rao,
Benjamin Kartono,
2009
.
V. Rao,
Jialie Chen,
2021,
Customer Needs and Solutions.
V. Rao,
J. Steckel,
1995
.
Joel H. Steckel,
Vithala R. Rao,
V. Rao,
1998
.
Akhil Kumar,
Vithala R. Rao,
Harsh Soni,
1995
.