P. Lenk

发表

Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs

P. Lenk, W. DeSarbo, P. Green, 1996 .

A Utility Theoretic Examination of the Probability Ranking Principle in Information Retrieval.

Michael D. Gordon, P. Lenk, 1991 .

The Logistic Normal Distribution for Bayesian, Nonparametric, Predictive Densities

P. Lenk, 1988 .

Comparing apples to oranges

P. Lenk, L. Bacon, Katya Seryakova, 2008 .

Representing Heterogeneity in Consumer Response Models 1996 Choice Conference Participants

Pradeep K. Chintagunta, P. Lenk, W. DeSarbo, 1997 .

Reassessing Brand Loyalty, Price

Greg M. Allenby, Peter J. Lenk, P. Lenk, 1995 .

Reassessing Brand Loyalty, Price Sensitivity, and Merchandising Effects on Consumer Brand Choice

Greg M. Allenby, Peter J. Lenk, P. Lenk, 1995 .

Nonstationary Conditional Trend Analysis: An Application to Scanner Panel Data

P. Lenk, A. Rao, Vikas Tibrewala, 1993 .

Behavioral complexity in leadership: The psychometric properties of a new instrument to measure behavioral repertoire ☆

Katherine A. Lawrence, Robert E. Quinn, Peter J. Lenk, 2009 .

A Probit Model with Structured Covariance for Similarity Effects and Source of Volume Calculations

Greg M. Allenby, Jeffrey P. Dotson, Jeff D. Brazell, 2015 .

A latent class procedure for the structural analysis of two-way compositional data

P. Lenk, W. DeSarbo, V. Ramaswamy, 1993 .

Bayesian inference for semiparametric regression using a Fourier representation

P. Lenk, 1999 .

Towards a practicable Bayesian nonparametric density estimator

Peter J. Lenk, P. Lenk, 1991 .

Discrete and Continuous Representations of Unobserved Heterogeneity in Choice Modeling

Michel Wedel, Wagner A. Kamakura, Jeongwen Chiang, 1999 .

Brand Extension Strategy Planning: Empirical Estimation of Brand–Category Personality Fit and Atypicality

Michel Wedel, Peter J. Lenk, Rajeev Batra, 2010 .

Inferring Market Structure from Customer Response to Competing and Complementary Products

Wagner A. Kamakura, Gary J. Russell, Rick L. Andrews, 2001 .

Hierarchical bayes forecasts of multinomial dirichlet data applied to coupon redemptions

P. Lenk, 1992 .

Posterior Predictive Model Checking: An Application to Multivariate Normal Heterogeneity

Peter J. Lenk, Timothy J. Gilbride, P. Lenk, 2010 .

Bayesian Semiparametric Density Estimation and Model Verification Using a Logistic–Gaussian Process

P. Lenk, Peter J Lenk, 2003 .

Augmenting discrete-choice data to identify common preference scales for inter-subject analyses

P. Lenk, L. Bacon, 2012 .

Bayesian estimation of multivariate-normal models when dimensions are absent

Peter J. Lenk, Robert Zeithammer, P. Lenk, 2006 .

Modeling Household Purchase Behavior with Logistic Normal Regression

Greg M. Allenby, Peter J. Lenk, P. Lenk, 1994 .

Bayesian analysis of shape-restricted functions using Gaussian process priors

Peter J. Lenk, Taeryon Choi, P. Lenk, 2017 .

Bayesian Estimation of Circumplex Models Subject to Prior Theory Constraints and Scale-Usage Bias

Michel Wedel, Ulf Böckenholt, Peter J. Lenk, 2006 .

The Value of Informative Priors in Bayesian Inference with Sparse Data

Peter J. Lenk, Bryan Orme, P. Lenk, 2009 .

A Probit Model with Structured Covariance for Similarity Effects and Source of Volume Calculations

Greg M. Allenby, Jeffrey P. Dotson, Jeff D. Brazell, 2015 .

Transition Times: Distributions Arising from Time Heterogeneous Poisson Processes

Ambar G. Rao, Peter J. Lenk, P. Lenk, 1995 .

Statistical Benefits of Choices from Subsets

Peter J. Lenk, Robert Zeithammer, P. Lenk, 2009 .

Discrete and continuous representation of heterogeneity

Michel Wedel, Wagner A. Kamakura, Scott A. Neslin, 1999 .

Targets, Standards and Performance Expectations: Evidence from Annual Bonus Plans

P. Lenk, Raffi Indjejikian, D. Nanda, 2000 .

Transformations and dynamic linear models

P. Lenk, Chih-Ling Tsai, 1990 .

Call for Papers---Marketing Science Special Issue on Big Data: Integrating Marketing, Statistics, and Computer Science: Deadline: December 16, 2013

Peter E. Rossi, Dominique M. Hanssens, John R. Hauser, 2013 .

Representing heterogeneity in consumer response models

Michel Wedel, Wagner A. Kamakura, Kannan Srinivasan, 1997 .

A utility theoretic examination of the probability ranking principle in information retrieval

Michael D. Gordon, Peter Lenk, Peter Lenk, 1991, J. Am. Soc. Inf. Sci..

When Is the Probability Ranking Principle Suboptimal?

Michael D. Gordon, Peter Lenk, P. Lenk, 1992, J. Am. Soc. Inf. Sci..

Augmenting discrete-choice data to identify common preference scales for inter-subject analyses

P. Lenk, L. Bacon, 2012, Quantitative Marketing and Economics.

Bayesian inference for finite mixtures of generalized linear models with random effects

Wayne S. DeSarbo, Peter J. Lenk, P. Lenk, 2000 .

New Models from Old: Forecasting Product Adoption by Hierarchical Bayes Procedures

Ambar G. Rao, Peter J. Lenk, P. Lenk, 1990 .

Latent Instrumental Variable Methods for Endogenous Regressors in Hierachical Bayes Models with Dirichlet Process Priors

P. Lenk, M. Wedel, P. Ebbes, 2006 .

bsamGP: An R Package for Bayesian Spectral Analysis Models Using Gaussian Process Priors

Peter J. Lenk, Taeryon Choi, Seongil Jo, 2019, Journal of Statistical Software.

On Priors With a Kullback–Leibler Property

Stephen G. Walker, Paul Damien, Peter J. Lenk, 2004 .

Simulation Pseudo-Bias Correction to the Harmonic Mean Estimator of Integrated Likelihoods

Peter J. Lenk, P. Lenk, 2009 .

A Statistical Framework for Dealing with Endogeneity

P. Lenk, M. Wedel, P. Ebbes, 2012 .

Basket Composition and Choice among Direct Channels: A Latent State Model of Shopping Costs

P. Lenk, Kirthi Kalyanam, Eddie Rhee, 2016 .

Market Share Constraints and the Loss Function in Choice-Based Conjoint Analysis

Peter J. Lenk, Timothy J. Gilbride, Jeff D. Brazell, 2008, Mark. Sci..

Bayesian spectral analysis regression

P. Lenk, T. Choi, Taeryon Choi, 2020, Flexible Bayesian Regression Modelling.

A bayesian nonparametric density estimator

P. Lenk, 1993 .

When BDT in Marketing Meant Bayesian Decision Theory: The Influence of Paul Green’s Research

Peter E. Rossi, Eric T. Bradlow, Greg M. Allenby, 2004 .

Separating Brand from Category Personality

P. Lenk, M. Wedel, R. Batra, 2005 .

Representing brand and category personality with circumplex models

P. Lenk, 2003 .

Hierarchical bayes methods for multifactor model estimation and portfolio selection

Peter J. Lenk, Martin R. Young, P. Lenk, 1998 .

The structure of a random relation with an application to a nomination network

Peter J. Lenk, P. Lenk, 1984 .

The right metrics for marketing-mix decisions

Imran S. Currim, Peter J. Lenk, Timothy J. Gilbride, 2020 .

Hybrid BYO Conjoint with Boosting for Data Fusion: Estimating Context Effects for Marketing Dashboards

P. Lenk, D. Reibstein, Yakov Bart, 2021 .

Drowning in Metrics: How Managers Select and Trade-off Metrics for Making Marketing Budgetary Decisions

Yakov Bart, Peter J. Lenk, David J. Reibstein, 2019, SSRN Electronic Journal.

Adjusting Choice Models to Better Predict Market Behavior

Greg M. Allenby, Dan Horsky, Joel Huber, 2005 .

Interpretations of Probability

P. Lenk, 2008 .

Challenges and opportunities in high-dimensional choice data analyses

Michel Wedel, Wagner A. Kamakura, Eric T. Bradlow, 2008 .

Bayesian Estimation of Covariance Matrices when Dimensions are Absent

Peter J. Lenk, Robert Zeithammer, P. Lenk, 2005 .