P. Green

发表

Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs

P. Lenk, W. DeSarbo, P. Green, 1996 .

Thirty Years of Conjoint Analysis: Reflections and Prospects

P. Green, A. Krieger, Y. Wind, 2001 .

A Model for the Analysis of Asymmetric Data in Marketing Research

R. Harshman, P. Green, Y. Wind, 1982 .

A New Measure of Predictor Variable Importance in Multiple Regression

J. Carroll, W. DeSarbo, P. Green, 1978 .

Conjoint Analysis in Consumer Research: Issues and Outlook

P. Green, V. Srinivasan, 1978 .

An empirical test of optimal respondent weighting in conjoint analysis

P. Green, A. Krieger, C. Schaffer, 1993 .

Research for Marketing Decisions.

P. Green, Kristian S. Palda, D. S. Tull, 1967 .

Analyzing multivariate data

P. Green, J. Carroll, 1978 .

Synthesized clustering: A method for amalgamating alternative clustering bases with differential weighting of variables

J. Carroll, W. DeSarbo, P. Green, 1984 .

A preliminary study of optimal variable weighting in k-means clustering

P. Green, F. J. Carmone, Jonathan S. Kim, 1990 .

Segmenting Markets with Conjoint Analysis

Paul E. Green, Abba M. Krieger, P. Green, 1991 .

A New Approach to Market Segmentation Although market segmentation is still considered a major topic of interest by the marketing research community, it might be useful to question some premises of traditional segmentation.

P. Green, 1977 .

DIMENSIONAL INTERPRETATION AND CONFIGURATION INVARIANCE IN MULTIDIMENSIONAL SCALING: AN EMPIRICAL STUDY.

P. Green, A. Maheshwari, V. Rao, 1969, Multivariate behavioral research.

Robustness of Conjoint Analysis: Some Monté Carlo Results

Paul E. Green, Arun K. Jain, Frank J. Carmone, 1978 .

A Note on Proximity Measures and Cluster Analysis

Paul E. Green, Vithala R. Rao, V. Rao, 1969 .

Model Misspecification in Multiattribute Parameter Estimation

Paul E. Green, Frank J. Carmone, P. Green, 1981 .

A Feature-Based Approach to Market Segmentation via Overlapping K-Centroids Clustering

J. Carroll, P. Green, A. Chaturvedi, 1997 .

A Generalized Rand-Index Method for Consensus Clustering of Separate Partitions of the Same Data Base

P. Green, A. Krieger, 1999 .

A General Approach to Product Design Optimization via Conjoint Analysis

Paul E. Green, J. Douglas Carroll, Stephen M. Goldberg, 1981 .

A Hybrid Utility Estimation Model for Conjoint Analysis

Paul E. Green, Stephen M. Goldberg, Mila Montemayor, 1981 .

Guest Editorial: Psychometric Methods in Marketing Research: Part I, Conjoint Analysis

J. Carroll, P. Green, 1995 .

Modeling competitive pricing and market share: Anatomy of a decision support system *

P. Green, A. Krieger, 1992 .

Cluster-Based Market Segmentation: Some Further Comparisons of Alternative Approaches

P. Green, C. Schaffer, 1998 .

Alternative approaches to cluster-based market segmentation

P. Green, A. Krieger, 1995 .

Interpoint Distance Comparisons in Correspondence Analysis

J. Carroll, P. Green, C. Schaffer, 1986 .

An Empirical Comparison of Variable Standardization Methods in Cluster Analysis.

P. Green, C. Schaffer, 1996, Multivariate behavioral research.

A Comparison of Alternative Approaches to Cluster-Based Market Segmentation

P. Green, A. Krieger, 1995 .

Bayesian Decision Theory in Pricing Strategy

P. Green, 1963 .

Consumer Segmentation Via Latent Class Analysis

Paul E. Green, Frank J. Carmone, P. Green, 1976 .

Research for Marketing Decisions

Bruce L. Stern, P. Green, G. Albaum, 1978 .

Componential Segmentation in the Analysis of Consumer Trade-Offs

W. DeSarbo, P. Green, 1979 .

Marketing Applications of MDS: Assessment and Outlook

P. Green, 1975 .

Reply to “A Comment on a New Measure of Predictor Variable Importance in Multiple Regression”

J. Carroll, W. DeSarbo, P. Green, 1980 .

Planning and problem solving in marketing

P. Green, Wroe Alderson, 1968 .

Marketing Research Applications of Non-metric Scaling Methods

P. Green, F. J. Carmone, 1970 .

This Week’s Citation Classic

Paul E. Green, P. Green, 1978 .

On the Design of Choice Experiments Involving Multifactor Alternatives

Paul E. Green, P. Green, 1974 .

A Complementarity Model of Consumer Utility for Item Collections

Paul E. Green, P. Green, M. Devita, 1974 .

Conjoint Analysis of Price Premiums for Hotel Amenities

Yoram Wind, Paul E. Green, P. Green, 1984 .

Cluster Analysis in Test Market Selection

Paul E. Green, Ronald E. Frank, P. Green, 1967 .

On the Analysis of Qualitative Data in Marketing Research

Paul E. Green, Frank J. Carmone, P. Green, 1977 .

A new approach to market segmentation

Paul E. Green, P. Green, 1977 .

The Journal of Marketing Research: Its Initiation, Growth, and Knowledge Dissemination

Paul E. Green, P. Green, Richard M. Johnson, 2003 .

Electronic Questionnaire Design and Analysis with CAPPA@@@Ci2 System

Rishiyur S. Nikhil, Paul E. Green, P. Green, 1986 .

Paul Green and a Brief History of Marketing Research

P. Green, Y. Wind, 2004 .

Estimating Choice Probabilities in Multiattribute Decision Making

Wayne S. DeSarbo, J. Douglas Carroll, Paul E. Green, 1981 .

A simple procedure for finding a composite of several multidimensional scaling solutions

Paul E. Green, J. Douglas Carroll, J. Carroll, 1988 .

Canonical Analysis: An Exposition and Illustrative Application

Paul E. Green, Michael H. Halbert, P. Green, 1966 .

Choice rules and sensitivity analysis in conjoint simulators

Paul E. Green, Abba M. Krieger, P. Green, 1988 .

An Alternating Least-Squares Procedure for Estimating Missing Preference Data in Product-Concept Testing

W. DeSarbo, P. Green, J. Carroll, 1986 .

Subjective evaluation models and conjoint measurement

Yoram Wind, Paul E. Green, Frank J. Carmone, 1972 .

Book Review

P. Green, 1995 .

Two Valuable Statistical Monographs: One Pedagogical, One Definitive@@@A Course in the Geometry of n Dimensions@@@Generalized Inverse Matrices with Applications to Statistics

P. Green, R. Pringle, A. A. Rayner, 1972 .

A Cross-Validation Test of Hybrid Conjoint Models

Paul E. Green, Paul E. Green, James B. Wiley, 1983 .

Market Segmentation Involving Mixtures of Quantitative and Qualitative Variables

P. Green, A. Krieger, 2000 .

A Theory of Data

Paul E. Green, Clyde H. Coombs, P. Green, 1967 .

Comparing Interpoint Distances in Correspondence Analysis: A Clarification

Paul E. Green, J. Douglas Carroll, J. Carroll, 1987 .

Statistics in Marketing

Yoram Wind, Paul E. Green, P. Green, 2010 .

Bayesian statistics & product decisions

P. Green, 1962 .

On the Analysis of Interactions in Marketing Research Data

Paul E. Green, P. Green, 1973 .

Nonmetric approaches to multivariate analysis in marketing

Paul E. Green, Vithala R. Rao, V. Rao, 1970 .

Applied multidimensional scaling : a comparison of approaches and algorithms

Paul E. Green, Vithala R. Rao, Paul E. Green, 1972 .

A multidimensional model of product-features association

Paul E. Green, P. Green, 1974 .

The author reviews the current status and recent advances in segmWntation research, covering segmeitation problem definition, research design consider- ations, data collection approaches, data analysis procedures, and data interpretation and implemmntation. Areas for future research are identified.

Paul E. Green, Ronald E. Frank, Subrata Sen, 2016 .

Superordinate factorial designs in the analysis of consumer judgments

Paul E. Green, J. Douglas Carroll, Paul E. Green, 1976 .

On the Design of Multiattribute Choice Experiments Involving Large Numbers of Factors Or Factor Levels

Paul E. Green, P. Green, 1974 .

Decision And Value Theory

Peter C. Fishburn, Paul E. Green, P. Fishburn, 1965 .

2 – Bayesian Statistics and Product Decisions*

Paul E. Green, P. Green, 1976 .

Software Review@@@SPSS for Windows@@@CHAID 6.0

Paul E. Green, Anil Chaturvedi, P. Green, 1995 .

Multiattribute decisions in marketing : a measurement approach

Yoram Wind, Paul E. Green, P. Green, 1973 .

Bayesian Statistics and Marketing Research

Paul E. Green, Ronald E. Frank, P. Green, 1966 .

Common Stock Perception and Preference: An Application of Multidimensional Scaling

Paul E. Green, P. Green, A. Maheshwari, 1969 .

Numerical Taxonomy in Marketing Analysis: A Review Article

Paul E. Green, Ronald E. Frank, P. Green, 1968 .

Consumer Menu Preference: an Application of Additive Conjoint Measurement

Yoram Wind, Paul E. Green, Arun K. Jain, 1972 .

A Hybrid Conjoint Model With Individual-Level Interaction Estimation

Paul E. Green, Abba M. Krieger, P. Green, 1993 .

Book Review: Welcome addition to a growing field

Paul E. Green, P. Green, 1972 .

Marketing, Statistics in

Yoram Wind, Paul E. Green, P. Green, 2014 .

Advertising expenditure models: State of the art and prospects

Paul E. Green, Patrick J. Robinson, Peter T. Fitzroy, 1966 .

Marketing Research and Modeling: Progress and Prospects

Yoram Wind, Paul E. Green, P. Green, 2004 .

Importance Weight Effects on Self-Explicated Preference Models: Some Empirical Findings

Paul E. Green, P. Green, C. Schaffer, 1991 .

Books Received 1073

Paul W. Hamelman, R. V. Head, R. Radner, 1972 .

CHAPTER 2 – Vector and Matrix Operations for Multivariate Analysis

P. Green, J. Carroll, A. Chaturvedi, 1997 .

Vector and Matrix Operations for Multivariate Analysis

P. Green, 1976 .

Linear composites in multiattribute judgement and choice: Extensions of Wilks' results to zero and negatively correlated attributes

P. Green, A. Krieger, 1996 .

Multidimensional Scaling and Individual

V. Rao, P. Green, 2016 .

Mathematical Tools for Applied Multivariate Analysis

P. Green, J. Carroll, J. Carroll, 1979 .

Models of Markets

P. Green, A. R. Oxenfeldt, 1965 .

A Rejoinder to “How Many Scales and how many Categories shall we use in Consumer Research?—A Comment”

V. Rao, P. Green, 1971 .

Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice

Paul E. Green, V. Srinivasan, P. Green, 1990 .

Paul E. Green, Abba M. Krieger, P. Green, 1985 .

Psychometric Methods in Marketing Research: Part I, Conjoint Analysis

J. Douglas Carroll, Paul E. Green, P. Green, 1995 .

Conjoint Internal Validity Under Alternative Profile Presentations

Paul E. Green, Kristiaan Helsen, P. Green, 1988 .

A Computational Study of Replicated Clustering with an Application to Market Segmentation

Paul E. Green, Kristiaan Helsen, P. Green, 1991 .

Thirty Years of Conjoint Analysis: Reflections and Prospects

Paul E. Green, Yoram Wind, Abba M. Krieger, 2001, Interfaces.

Effect of Level of Disaggregation on Conjoint Cross Validations: Some Comparative Findings*

Paul E. Green, Abba M. Krieger, U. N. Umesh, 1998 .

Psychometric Methods in Marketing Research: Part II, Multidimensional Scaling

J. Douglas Carroll, Paul E. Green, P. Green, 1997 .

Modifying Cluster-Based Segments to Enhance Agreement with an Exogenous Response Variable

Paul E. Green, Abba M. Krieger, P. Green, 1996 .

Individualized hybrid models for conjoint analysis

Paul E. Green, Abba M. Krieger, P. Green, 1996 .

A cross validation test of four models for quantifying multiattribute preferences

Manoj K. Agarwal, Paul E. Green, Abba M. Krieger, 1993 .

Conjoint Analysis in Marketing Research: New Developments and Directions

Paul E. Green, P. Green, V. Srinivasan, 1990 .

Cross-Validation Assessment of Alternatives to Individual-Level Conjoint Analysis: A Case Study

Paul E. Green, Kristiaan Helsen, P. Green, 1989 .

Hybrid Models for Conjoint Analysis: An Expository Review

Paul E. Green, P. Green, 1984 .

Conjoint Measurement- for Quantifying Judgmental Data

Vithala R. Rao, Paul E. Green, V. Rao, 1971 .

K-modes Clustering

Paul E. Green, J. Douglas Carroll, Anil Chaturvedi, 2001, J. Classif..

AN ALTERNATING LEAST‐SQUARES PROCEDURE FOR ESTIMATING MISSING PREFERENCE DATA IN PRODUCT‐CONCEPT TESTING*

Paul E. Green, S. DeSarbo, J. Douglas Carroll, 1986 .

Bayesian Methods for Generalized Linear Models

Paul E. Green, Daehak Kim, P. Green, 1999 .

A Bayesian Hierarchical Model for Categorical Data with Nonignorable Nonresponse

P. Green, T. Park, 2003, Biometrics.

Measurement and Data Analysis

Paul E. Green, P. Green, 1970 .

Multidimensional Scaling: Concepts and Applications

Paul E. Green, Paul E. Green, Frank J. Carmone, 1989 .

A decision support model for selecting product/service benefit positionings

Paul E. Green, Abba M. Krieger, P. Green, 2002, Eur. J. Oper. Res..

Multidimensional scaling techniques are examined from the standpoint of their vulnerability to error. In particular, an integer-rank transformation is shown to provide a useful procedure for dealing with nonlinearities in the

P. Green, 2016 .

On the Robustness of Multidimensional Scaling Techniques

Paul E. Green, P. Green, 1975 .

A Note on the Multidimensional Scaling of Conditional Proximity Data

P. Green, A. Maheshwari, 1970 .

Multidimensional Scaling: An Introduction and Comparison of Nonmetric Unfolding Techniques

Paul E. Green, Frank J. Carmone, P. Green, 1969 .

Computer Program Abstracts

P. Green, J. Carmone, 1968 .

Critique of: “Ranking Procedures and Subjective Probability Distributions”

Paul E. Green, P. Green, 1967 .

A Series Approximation for Negative Binomial

D. G. Morrison, P. Green, R. E. Frank, 2016 .

Book Review: Consurv: Conjoint Analysis Software

Paul E. Green, P. Green, 1992 .

MULTIVARIATE PROCEDURES IN THE STUDY OF ATTITUDES AND STATUS IMPRESSIONS

Paul E. Green, P. Green, 1973 .

The role of the clinical nurse specialist/neonatal nurse practitioner in a breastfeeding clinic: a model of advanced practice.

P. Green, P. Scott, S. Gibbins, 2000, Clinical nurse specialist CNS.

Marketing Applications of MDS: Assessment and Outlook

Paul E. Green, P. Green, 1975 .

Incorporating Group-Level Similarity Judgments in Conjoint Analysis

Wayne S. DeSarbo, Paul E. Green, Vithala R. Rao, 1978 .

Attribute Importance Weights Modification in Assessing a Brand's Competitive Potential

Paul E. Green, Abba M. Krieger, P. Green, 1995 .

Consumer evaluations of “really new” services: the TrafficPulse system

Leonard M. Lodish, Paul E. Green, Abba M. Krieger, 2003 .

Courtyard by Marriott: Designing a Hotel Facility with Consumer-Based Marketing Models

Jerry Wind, Paul E. Green, Douglas Shifflet, 1989 .

Brand-Features Congruence Mapping

Yoram Wind, Paul E. Green, Henry J. Claycamp, 1975 .

EVALUATION OF MULTIATTRIBUTE ALTERNATIVES: ADDITIVE VERSUS CONFIGURAL UTILITY MEASUREMENT

Paul E. Green, Frank J. Carmone, P. Green, 1974 .

Models and Heuristics for Product Line Selection

Paul E. Green, Abba M. Krieger, P. Green, 1985 .

S... RESEARCH NOTES AND COMMUNICATIONS

V. Rao, P. Green, Y. Wind, 2016 .

A Note on Measurement of Social-Psychological Belief Systems

P. Green, Y. Wind, A. Jain, 1972 .

A Conjoint Model for Measuring Self- and Cross-Price/Demand Relationships

Vijay Mahajan, Paul E. Green, Stephen M. Goldberg, 1982 .

Chapter 10 Conjoint analysis with product-positioning applications

Paul E. Green, Abba M. Krieger, P. Green, 1993, Marketing.

Choice-Constrained Conjoint Analysis

Wayne S. DeSarbo, Paul E. Green, W. DeSarbo, 1984 .

Adaptive Conjoint Analysis: Some Caveats and Suggestions

Paul E. Green, Manoj K. Agarwal, Abba M. Krieger, 1991 .

Designing Pareto optimal stimuli for multiattribute choice experiments

Paul E. Green, Abba M. Krieger, P. Green, 1991 .

The minimal rank correlation, subject to order restrictions, with application to the weighted linear choice model

Paul E. Green, Abba M. Krieger, P. Green, 1986 .

Preference Measurement of Item Collections

Yoram Wind, Paul E. Green, Arun K. Jain, 1972 .

Replicated Weights Determination in the Synclus Optimal Variable Weights Clustering Procedure

Paul E. Green, Jonathan S. Kim, P. Green, 2015 .

NEW WAYS TO MEASURE CONSUMER JUDGMENTS

P E Green, Y Wind, P. Green, 1975 .

Additive Decomposition of Perceptions Data Via Conjoint Analysis

Paul E. Green, Wayne S. DeSarbo, W. DeSarbo, 1978 .

Applying the Tools to Multivariate Data

P. Green, 1976 .

Behavioral Experiment in Two-Person Bargaining

P. Green, Patrick J. Robinson, Irwin Gross, 1967 .

Rating Scales and Information Recovery—How Many Scales and Response Categories to Use?

Paul E. Green, Vithala R. Rao, V. Rao, 1970 .

A cautionary note on using internal cross validation to select the number of clusters

Paul E. Green, Abba M. Krieger, P. Green, 1999 .

An Application of a Product Positioning Model to Pharmaceutical Products

Paul E. Green, Abba M. Krieger, P. Green, 1992 .

Multidimensional scaling and related techniques in marketing analysis

Paul E. Green, Frank J. Carmone, P. Green, 1971 .

Variation in Coloring Rates of Tobacco.

P E Green, P. Green, J. A. Weybrew, 1952, Science.

Completely Unacceptable Levels in Conjoint Analysis: A Cautionary Note

Paul E. Green, Abba M. Krieger, P. Green, 1988 .

Preference mapping of conjoint-based profiles: An INDSCAL approach

Paul E. Green, J. Douglas Carroll, J. Carroll, 1989 .

Statistical Principles in Experimental Design

Seymour Geisser, B. J. Winer, P. Green, 1963 .

A HYBRID UTILITY ESTIMATION MODEL FOR CONJOINT

Paul E. Green, Stephen M. Goldberg, Mila Montemayor, 2016 .

Benefit Bundle Analysis

Yoram Wind, Paul E. Green, Arun K. Jain, 2000, Journal of Advertising Research.

The general practice formulary--its role in rational therapeutics.

P. Green, 1985, The Journal of the Royal College of General Practitioners.

Recent contributions to optimal product positioning and buyer segmentation

Paul E. Green, Abba M. Krieger, P. Green, 1989 .

A Consumer-Based Approach to Designing Product Line Extensions

Paul E. Green, Abba M. Krieger, P. Green, 1987 .

Canonical Analysis: An Exposition and Illustrative Application

P. Green, Patrick J. Robinson, M. Halbert, 1966 .

A hybrid conjoint model for price-demand estimation

Paul E. Green, Abba M. Krieger, P. Green, 1990 .

Experiments on the value of information in simulated marketing environments

P. Green, Patrick J. Robinson, P. Fitzroy, 1969 .

The Vagaries of Becoming (and Remaining) a Marketing Research Methodologist

P. Green, 2004 .

Household Correlates of Purchase Price for Grocery Products

Paul E. Green, Ronald E. Frank, P. Green, 1967 .

An Interaction Model of Consumer Utility

Paul E. Green, P. Green, M. Devita, 1975 .

An INDSCAL-Based Approach to Multiple Correspondence Analysis

Paul E. Green, J. Douglas Carroll, J. Carroll, 1988 .

An Experiment in Probability Estimation

Paul E. Green, Patrick J. Robinson, Michael H. Halbert, 1965 .

The Determinants of Vendor Selection: The Evaluation Function Approach

Yoram Wind, Paul E. Green, Patrick J. Robinson, 1968 .

An AID/Logit Procedure for Analyzing Large Multiway Contingency Tables

Paul E. Green, P. Green, 1978 .

An Investigation of the Efficacy of Univariate Screening Measures in Defining Market Structure

P. Green, C. Schaffer, F. Carmone, 2000 .

An Empirical Assessment of Two Univariate Screening Measures in Cluster Analysis

Paul E. Green, Catherine M. Schaffer, Frank J. Carmone, 2015 .

Generalized measures of association for ranked data with an application to prediction accuracy

Paul E. Green, Abba M. Krieger, P. Green, 1993 .

Product design strategies for target-market positioning

Paul E. Green, Abba M. Krieger, P. Green, 1991 .

Vendor Evaluation Using Cluster Analysis

Paul E. Green, Patrick J. Robinson, Charles L. Hinkle, 1969 .