Neeraj Arora

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Resolving Social Dilemmas Using Genetic Algorithms

Neeraj Arora, S. Sen, 1996 .

LEARNING TO TAKE RISKS

Neeraj Arora, S. Sen, 1992 .

A Hierarchical Bayes Model of Primary and Secondary Demand

Greg M. Allenby, James L. Ginter, Neeraj Arora, 1998 .

On the Heterogeneity of Demand

Greg M. Allenby, James L. Ginter, Neeraj Arora, 1998 .

Effects of Local Information on Group Behavior

Sandip Sen, Neeraj Arora, Shounak Roychowdhury, 1996, AAAI/IAAI, Vol. 2.

1 INTERBRAND VARIANT OVERLAP : IMPACT ON BRAND PREFERENCE AND

Neeraj Arora, 2022 .

Brand Portfolio Promotions

Neeraj Arora, Anocha Aribarg, 2008 .

Putting one-to-one marketing to work: Personalization, customization, and choice

Yogesh V. Joshi, Nicholas H. Lurie, Niladri B. Syam, 2008 .

Embedded Premium Promotion: Why It Works and How to Make It More Effective

Ty Henderson, Neeraj Arora, Ty Henderson, 2007 .

Discrete and Continuous Representations of Unobserved Heterogeneity in Choice Modeling

Michel Wedel, Wagner A. Kamakura, Jeongwen Chiang, 1999 .

Private Label Imitation of a National Brand: Implications for Consumer Choice and Law

Neeraj Arora, Anocha Aribarg, Ty Henderson, 2014 .

T-Patterns in Business

Srinivas Tunuguntla, Glenn Fung, Neeraj Arora, 2017 .

Understanding the Role of Preference Revision and Concession in Group Decisions

Anocha Aribarg, Neeraj Arora, Anocha Aribarg, 2002 .

How Context Affects Choice

Robert P. Rooderkerk, Neeraj Arora, L. John, 2017, Customer Needs and Solutions.

Promoting Brands across Categories with a Social Cause: Implementing Effective Embedded Premium Programs

Ty Henderson, Neeraj Arora, Ty Henderson, 2010 .

Discrete and continuous representation of heterogeneity

Michel Wedel, Wagner A. Kamakura, Scott A. Neslin, 1999 .

Committees and Decision Making

Neeraj Arora, Kenneth A. Kavajecz, Y. Onozaka, 2020 .

An automated meeting scheduling system that utilizes user preferences

Sandip Sen, Neeraj Arora, Thomas Haynes, 1997, AGENTS '97.

Using limited information to enhance group stabilitySandip

Neeraj Arora, 1998 .

Doing Well While Doing Good. Linking A Social Cause To Product Promotions: Why It Works And How To Make It More Effective

Neeraj Arora, Ty Henderson, 2010 .

Improving Parameter Estimates and Model Prediction by Aggregate Customization in Choice Experiments

Joel Huber, Neeraj Arora, Neeraj Arora, 2001 .

Incorporating Prior Knowledge into the Analysis of Conjoint Studies

Greg M. Allenby, Neeraj Arora, James L. Ginter, 1995 .

GMO Labeling Policy and Consumer Choice

Neeraj Arora, Sunah Kim, Youngju Kim, 2021, Journal of Marketing.

Sliced Designs for Multi-Platform Online Experiments

Neeraj Arora, Peter Chien, Soheil Sadeghi, 2020, Technometrics.

Predicting Joint Choice Using Individual Data

Neeraj Arora, Moon Young Kang, Anocha Aribarg, 2008, Mark. Sci..

Spatial Models in Marketing

Eric T. Bradlow, Sha Yang, Bart J. Bronnenberg, 2005 .

Research Note - Interbrand Variant Overlap: Impact on Brand Preference and Portfolio Profit

Neeraj Arora, Anocha Aribarg, Neeraj Arora, 2008, Mark. Sci..

The Impact of Household Level Heterogeneity in Reference Price Effects on Optimal Retailer Pricing Policies

P. K. Kannan, Neeraj Arora, P. Kopalle, 2012 .

Efficient Choice Designs for a Consider-Then-Choose Model

Qing Liu, Neeraj Arora, Neeraj Arora, 2011, Mark. Sci..

How Context Affects Choice

Robert P. Rooderkerk, Neeraj Arora, A. Sela, 2017, Customer Needs and Solutions.

Measuring Display Advertising Response Using Observational Data: The Impact of Selection Biases

Neeraj Arora, Paul R. Hoban, 2018 .

Display Advertising's Impact: Biases and Temporal Variation in Effectiveness

Neeraj Arora, Paul R. Hoban, Neeraj Arora, 2017 .

PromotingBrandsAcross CategorieswithaSocialCause: ImplementingEffectiveEmbedded PremiumPrograms

Chuck Miller, Ty Henderson, Neeraj Arora, 2010 .

Satisfying user preferences while negotiating meetings

Sandip Sen, Neeraj Arora, Thomas Haynes, 1997, Int. J. Hum. Comput. Stud..

Measuring the Influence of Individual Preference Structures in Group Decision Making

Greg M. Allenby, Neeraj Arora, Neeraj Arora, 1999 .

Dyadic Compromise Effect

Lin Boldt, Neeraj Arora, Neeraj Arora, 2017, Mark. Sci..

Online Price Search: Impact of Price Comparison Sites on Offline Price Evaluations

Noreen M. Klein, Neeraj Arora, N. Klein, 2015 .

Asymmetric Impact of Reference Point Confidence on Consumer Evaluations

Neeraj Arora, H. Bodur, 2014 .

Random Coefficients Modeling

Neeraj Arora, 2010 .

Patient preferences for medical decision making: who really wants to participate?

Neeraj Arora, C. McHorney, N. Arora, 2000, Medical care.

Noncompensatory Dyadic Choices

Qing Liu, Neeraj Arora, Ty Henderson, 2011, Mark. Sci..

Over-the-Counter Drug Consumption: How Consumers Deviate from Label Instructions

Neeraj Arora, S. Shiffman, Min Tian, 2023, Journal of Marketing Research.