D. Horsky

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Application of a Composite Stochastic Model of Brand Choice

Moshe Givon, D. Horsky, 1979 .

Stating Preference for the Ethereal but Choosing the Concrete: How the Tangibility of Attributes Affects Attribute Weighting in Value Elicitation and Choice

D. Horsky, Paul Nelson, S. Posavac, 2003 .

Advertising and the Diffusion of New Products

D. Horsky, L. Simon, 1983 .

A Diffusion Model Incorporating Product Benefits, Price, Income and Information

D. Horsky, 1990 .

New Brand Positioning and Pricing in an Oligopolistic Market

D. Horsky, Paul Nelson, 1992 .

Dynamic Advertising Strategies of Competing Durable Good Producers

D. Horsky, Karl Mate, 1988 .

Untangling the Effects of Purchase Reinforcement and Advertising Carryover

Dan Horsky, Moshe Givon, Moshe Givon, 1990 .

Interfaces between Marketing and Economics: An Overview

D. Horsky, Subrata Sen, 1980 .

Does it Pay to Change Your Company's Name? A Stock Market Perspective

Dan Horsky, D. Horsky, Patrick Swyngedouw, 1987 .

Evaluation of Salesforce Size and Productivity Through Efficient Frontier Benchmarking

D. Horsky, Paul Nelson, 1996 .

Market Share Response to Advertising: An Example of Theory Testing

Dan Horsky, D. Horsky, 1977 .

Estimation of Attribute Weights from Preference Comparisons

Dan Horsky, D. Horsky, M. Rao, 1984 .

Observed and Unobserved Preference Heterogeneity in Brand-Choice Models

Sanjog Misra, Dan Horsky, D. Horsky, 2006 .

Invariant Estimators for Market Share Systems and their Finite Sample Behavior

D. Horsky, C. Narasimhan, K. Gaver, 1988 .

Market Share Models as Approximators of Aggregated Heterogeneous Brand Choice Behavior

Dan Horsky, Moshe Givon, Moshe Givon, 1978 .

An Empirical Analysis of the Optimal Advertising Policy

Dan Horsky, D. Horsky, 1977 .

Market Share Response to Advertising: An

D. Horsky, 2017 .

The Modern Advertising Agency Selection Contest: A Case for Stipends to New Participants

D. Horsky, Robert Zeithammer, Sharon Horsky, 2016 .

Advertising Agency Selection Contest with Partial Reimbursements of Participation Costs

D. Horsky, Robert Zeithammer, Sharon Horsky, 2011 .

A theoretical and empirical analysis of the optimal advertising strategy

D. Horsky, 1974 .

Try It, You Will Like It - Does Consumer Learning Lead to Competitive Price Promotions?

Marshall Freimer, Dan Horsky, M. Freimer, 2008, Mark. Sci..

Homogeneity and heterogeneity in stochastic models of brand choice behavior

Dan Horsky, Moshe Givon, Moshe Givon, 1985 .

Discrete choice models of firms’ strategic decisions

Sridhar Narayanan, Victor Aguirregabiria, Sanjog Misra, 2008 .

Comments on "The Relationship between Diffusion Rates, Experience Curves, and Demand Elasticities for Consumer Durable Technological Innovations."

Dan Horsky, D. Horsky, 1980 .

An Approach to the Optimal Positioning of a New Product

Dan Horsky, Bezalel Gavish, Kizhanatham Srikanth, 1983 .

An empirical study of mortgage redlining

D. Horsky, H. Weingartner, G. Benston, 1978 .

The relationship between the demand and supply of home financing and neighborhood characteristics: An empirical study of mortgage redlining

Dan Horsky, George J. Benston, D. Horsky, 1992 .

Adjusting Choice Models to Better Predict Market Behavior

Greg M. Allenby, Dan Horsky, Joel Huber, 2005 .

Estimation of Individual Level Multi-Attribute Utility from Ordered Paired Preference Comparisons

D. Horsky, Paul Nelson, Sangwoo Shin, 2010 .

Periodic Advertising Pulsing in a Competitive Market

Marshall Freimer, Dan Horsky, M. Freimer, 2010, Mark. Sci..

Comparison of some physico-chemical and chemical properties of carbohydrate and lignin part of contemporary and subfossile oak wood

D. Horsky, L. Reinprecht, F. Kačík, 1987 .

Adjusting Choice Models to Better Predict Market

Dan Horsky, Joel Huber, D. Horsky, 2005 .

Kalman Filter Estimation of New Product Diffusion Models

Qiong Wang, Marvin A. Sirbu, X. Michael Song, 1997 .