I. Fenwick

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Testing the Stability of Market Segmentation Analysis

T. Schellinck, I. Fenwick, 1981 .

Are goods goods? Some further evidence: a comment

I. Fenwick, P. Doyle, 1975 .

A User's Guide to Conjoint Measurement in Marketing

Ian Fenwick, I. Fenwick, 1978 .

Sales forecasting— using a combination of approaches

Ian Fenwick, I. Fenwick, P. Doyle, 1976 .

An Analysis of the Effectiveness of Export Marketing Decisions

I. Fenwick, L. Amine, 2016 .

Extending the Application of Decision Analysis

I. Fenwick, P. Doyle, 1976 .

Forecasting Performance for Financial Outlets

I. Fenwick, 1979 .

Switching commuters from car to public transit: a micro modelling approach☆

I. Fenwick, R. Heeler, P. Simmie, 1983 .

Export Performance and Export Policy: Evidence from the U.K. Clothing Industry

I. Fenwick, L. Amine, 1979 .

Planning and Estimation in Advertising

Ian Fenwick, I. Fenwick, P. Doyle, 1975 .

The Pitfalls of AID Analysis

Peter Doyle, Ian Fenwick, I. Fenwick, 1975 .

The comprehensive school, 1944-1970: The politics of secondary school reorganization

I. Fenwick, 1976 .

DigiMarketing: The Essential Guide to New Media and Digital Marketing

Kent Wertime, Ian Fenwick, I. Fenwick, 2012 .

Assessing the Reliability of Psychographic Analyses

Ian Fenwick, D. A. Schellinck, K. W. Kendall, 1983 .

Classifying Undecided Voters in Pre-Election Polls

Ian Fenwick, James R. Heiman, Frederick Wiseman, 1982 .

An Experimental Design for Measuring Advertising Payoff

I. Fenwick, P. Doyle, 1975 .

Techniques in Market Measurement: The Jackknife

Ian Fenwick, I. Fenwick, 1979 .

Perception, Preference, and Patriotism: An Exploratory Analysis of the 1980 Winter Olympics

Sangit Chatterjee, Ian Fenwick, I. Fenwick, 1981 .

Management Planning and Control in Multi-Branch Banking

P. Doyle, I. Fenwick, G. P. Savage, 1979 .