J. Murry

发表

The Value of Understanding the Influence of Lifestyle Trait Motivations on Consumption Beliefs

J. Murry, J. Lastovicka, J. Austin, 1997 .

Feeling and Liking Responses to Television Programs: An Examination of Two Explanations for Media-Context Effects

J. Murry, J. Lastovicka, Surendra N. Singh, 1992 .

Cognitive Moderators of Negative-Emotion Effects: Implications for Understanding Media Context

Peter A. Dacin, J. Murry, 1996 .

Evaluating the Measurement Validity of Lifestyle Typologies with Qualitative Measures and Multiplicative Factoring

J. Murry, J. Lastovicka, E. Joachimsthaler, 1990 .

A Lifestyle Typology to Model Young Male Drinking and Driving

J. Murry, J. Lastovicka, E. Joachimsthaler, 1987 .

Managing Promotion Program Participation within Manufacturer–Retailer Relationships

Jan B. Heide, J. Murry, 1998 .

The Comparative Effectiveness of Student-to-Student and Faculty Advising Programs.

J. Murry, 1972 .

PAID- VERSUS DONATED-MEDIA STRATEGIES FOR PUBLIC SERVICE ANNOUNCEMENT CAMPAIGNS

Antonie Stam, John L. Lastovicka, J. Murry, 1996 .

Better Testing for Better Learning

J. Murry, John P. Murry, 1990 .