Brijesh Sivathanu

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Adoption of AI-empowered industrial robots in auto component manufacturing companies

Nripendra P. Rana, Yogesh K. Dwivedi, Marcello M. Mariani, 2021, Production Planning & Control.

Shopping intention at AI-powered automated retail stores (AIPARS)

Yogesh K. Dwivedi, Rajasshrie Pillai, Brijesh Sivathanu, 2020 .

Adoption of internet of things (IOT) based wearables for healthcare of older adults – a behavioural reasoning theory (BRT) approach

Brijesh Sivathanu, 2018, Journal of Enabling Technologies.

Smart HR 4.0 – how industry 4.0 is disrupting HR

Rajasshrie Pillai, Brijesh Sivathanu, 2018 .

Adoption of digital payment systems in the era of demonetization in India

Brijesh Sivathanu, 2018, Journal of Science and Technology Policy Management.

Adoption of internet of things (IoT) in the agriculture industry deploying the BRT framework

Rajasshrie Pillai, Brijesh Sivathanu, 2020 .

Adoption of artificial intelligence (AI) for talent acquisition in IT/ITeS organizations

Rajasshrie Pillai, Brijesh Sivathanu, 2020 .

Adoption of Industrial IoT (IIoT) in Auto-Component Manufacturing SMEs in India

Brijesh Sivathanu, 2021, Research Anthology on Small Business Strategies for Success and Survival.

An empirical study on the online learning experience of MOOCs: Indian students’ perspective

Rajasshrie Pillai, Brijesh Sivathanu, 2019 .

Adoption of AI-based chatbots for hospitality and tourism

Rajasshrie Pillai, Brijesh Sivathanu, 2020 .

Technology and talent analytics for talent management – a game changer for organizational performance

Rajasshrie Pillai, Brijesh Sivathanu, 2019, International Journal of Organizational Analysis.

The effect of deepfake video advertisements on the hotel booking intention of tourists

Rajasshrie Pillai, Brijesh Sivathanu, 2022, Journal of Hospitality and Tourism Insights.

Workplace ostracism in various organizations: a systematic review and bibliometric analysis

Brijesh Sivathanu, N. Kaushik, Neelam Kaushal, 2020, Management Review Quarterly.

Customers' online shopping intention by watching AI-based deepfake advertisements

Rajasshrie Pillai, Brijesh Sivathanu, Bhimaraya Metri, 2022, International Journal of Retail & Distribution Management.

A pathway to virtual team performance in the New Normal paradigm

Rajasshrie Pillai, Brijesh Sivathanu, A. Gunasekaran, 2022, Journal of Organizational Effectiveness: People and Performance.

Measure what matters: descriptive and predictive metrics of HRM-pathway toward organizational performance

Rajasshrie Pillai, Brijesh Sivathanu, 2021 .

Leveraging Technology for Talent Management: Foresight for Organizational Performance

Brijesh Sivathanu, Rajasshrie Pillai, Rajasshrie Pillai, 2019, Int. J. Sociotechnology Knowl. Dev..

Students' adoption of AI-based teacher-bots (T-bots) for learning in higher education

Rajasshrie Pillai, Brijesh Sivathanu, N. Kaushik, 2023, Inf. Technol. People.

An Empirical Study of Cloud-Based E-Governance Services Adoption in India

Brijesh Sivathanu, Brijesh Sivathanu, 2018, Int. J. Electron. Gov. Res..

An Empirical Study on the Intention to Use Open Banking in India

Brijesh Sivathanu, Brijesh Sivathanu, 2019, Inf. Resour. Manag. J..

Consumers’ adoption of artificial intelligence and robotics in hospitality and tourism sector: literature review and future research agenda

Rajasshrie Pillai, Brijesh Sivathanu, N. Kaushik, 2022, Tourism Review.

Adoption of Online Subscription Beauty Boxes: A Behavioural Reasoning Theory (BRT) Perspective

Brijesh Sivathanu, Brijesh Sivathanu, 2018, J. Electron. Commer. Organ..

Factors Affecting Consumer Preference towards the Organic Food Purchases

Brijesh Sivathanu, 2015 .

An empirical study on entrepreneurial bricolage behavior for sustainable enterprise performance of startups

Rajasshrie Pillai, Brijesh Sivathanu, 2019, Journal of Entrepreneurship in Emerging Economies.

Adoption of artificial intelligence (AI) based employee experience (EEX) chatbots

Rajasshrie Pillai, Brijesh Sivathanu, R. Algharabat, 2023, Information Technology & People.

Adoption of Industrial IoT (IIoT) in Auto-Component Manufacturing SMEs in India

Brijesh Sivathanu, Brijesh Sivathanu, 2019, Inf. Resour. Manag. J..

Green Human Resource Management

Brijesh Sivathanu, Rajasshrie Pillai, Rajasshrie Pillai, 2014 .

An Empirical Study of Service Quality, Value and Customer Satisfaction for On-Demand Home Services

Brijesh Sivathanu, Brijesh Sivathanu, 2019, Int. J. Inf. Syst. Serv. Sect..

Artificial intelligence and HRM: identifying future research Agenda using systematic literature review and bibliometric analysis

Brijesh Sivathanu, N. Kaushik, Neelam Kaushal, 2021, Management Review Quarterly.

All that glitters is not gold: a study of tourists' visit intention by watching deepfake destination videos

Rajasshrie Pillai, Brijesh Sivathanu, A. Gunasekaran, 2023, Journal of Tourism Futures.

An empirical study on the adoption of M-learning apps among IT/ITeS employees

Brijesh Sivathanu, Rajasshrie Pillai, Rajasshrie Pillai, 2018, Interact. Technol. Smart Educ..

Use of 4.0 (I4.0) technology in HRM: a pathway toward SHRM 4.0 and HR performance

Rajasshrie Pillai, Brijesh Sivathanu, N. Kaushik, 2021, foresight.

Assessing the nexus of Generative AI adoption, ethical considerations and organizational performance

Nripendra P. Rana, Rajasshrie Pillai, Brijesh Sivathanu, 2024, Technovation.