G. Chakraborty

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Exploring Consumers' Evaluations of Counterfeits: the Roles of Country of Origin and Ethnocentrism

G. Chakraborty, A. T. Allred, Terry Bristol, 1996 .

Is Informal Planning the Key to the Success of the Inc. 500

G. Chakraborty, A. T. Allred, H. Addams, 2007 .

An empirical investigation of antecedents of B2B Websites’ effectiveness

G. Chakraborty, Vishal Lala, David L. Warren, 2002 .

Consumer evaluation of brand alliance signals

Kevin E. Voss, Bashar S. Gammoh, G. Chakraborty, 2006 .

Improving brand performance by altering consumers′ brand uncertainty

G. Chakraborty, Amit K. Ghosh, Debra Bunch Ghosh, 1995 .

Consumer evaluation of multi-product bundles: An information integration analysis

Irwin P. Levin, Aron M. Levin, Gary J. Gaeth, 1991 .

Effects of Absurdity in Advertising: The Moderating Role of Product Category Attitude and the Mediating Role of Cognitive Responses

John C. Mowen, Leopoldo Arias-Bolzmann, G. Chakraborty, 2000 .

Urban Legends: The Word-of-Mouth Communication of Morality Through Negative Story Content

G. Chakraborty, J. Mowen, D. T. Donavan, 1999 .

The effects of stake, satisfaction, and switching on true loyalty: a financial services study

G. Chakraborty, J. W. Licata, J. Licata, 2009 .

A Process-Based Analysis of e-Procurement Adoption

Amjad A. Abu-ElSamen, G. Chakraborty, David L. Warren, 2010 .

What Do Customers Consider Important in B2B Websites?

G. Chakraborty, Vishal Lala, David L. Warren, 2003, Journal of Advertising Research.

A Multidimensional Scale for Measuring Country Image

G. Chakraborty, A. T. Allred, Vishal Lala, 2008 .

Using positioning models to measure and manage brand uncertainty

G. Chakraborty, Amit K. Ghosh, 2004 .

Diagnosing perceived quality in the medical service channel.

G Chakraborty, G. Chakraborty, J. Mowen, 1995, Journal of health care marketing.

Measuring Response to the Ultimate Driving Machine : Consumer Sentiments and Brand Advertising

G. Chakraborty, Amit K. Ghosh, Praveen Kotekal, 2018 .

Statistical Evaluation of the Doughnut Clustering Method for Product Affinity Segmentation

G. Chakraborty, Juan Ma, Darius Baer, 2015 .

Comparison of Probabilistic-D and k-Means Clustering in Segment Profiles for B2B Markets

G. Chakraborty, D. Dey, S. Garla, 2011 .

How consumers choose health insurance.

G Chakraborty, G. Chakraborty, G. Gaeth, 1994, Journal of health care marketing.

Investigating Host Plant Resistance to Aphid Feeding through SAS ® Text Miner

G. Chakraborty, Ningxi Song, Jiawen Liu, 2012 .

Professors and Practitioners: Assessing the Impact of COVID‐19 in the State of Oklahoma with and Without Residents of Long‐Term Care Facilities

Melinda H. McCann, G. Chakraborty, Glen S. Krutz, 2020, Social science quarterly.

Conjunctionitis: a call for clarity in construct definitions

Kevin E. Voss, G. Chakraborty, A. Zablah, 2020 .

Easily Add Significance Testing to your Market Basket Analysis in SAS ® Enterprise Miner TM

Michael L. Faron, G. Chakraborty, 2012 .

The Impact of Perceived Justice on Customer Satisfaction and Intention to Complain in a Service Recovery

John C. Mowen, G. Chakraborty, J. Mowen, 1997 .

Symbolic role of animals in print advertising: Content analysis and conceptual development

G. Chakraborty, J. Mowen, Nancy Spears, 1996 .

Are drivers of customer satisfaction different for buyers/users from different functional areas?

Prashant Srivastava, G. Chakraborty, Prashant Srivastava, 2007 .

Understanding corporate B2B web sites' effectiveness from North American and European perspective

Prashant Srivastava, G. Chakraborty, David L. Warren, 2005 .

Perceived travel risks regarding terrorism and disease: The case of Thailand

G. Chakraborty, B. Rittichainuwat, Bongkosh Rittichainuwat, 2009 .

Screening for interactions between design factors and demographics in choice-based conjoint

Goutam Chakraborty, George G. Woodworth, Gary J. Gaeth, 1991 .

Perceptions of importance and what safety is enough☆

G. Chakraborty, B. Rittichainuwat, Bongkosh Rittichainuwat, 2011, Journal of Business Research.

Coupon characteristics and brand choice

Catherine A. Cole, G. Chakraborty, Goutam Chakraborty, 1991 .

Alternative Modes of Self-Construal: Dimensions of Connectedness–Separateness and Advertising Appeals to the Cultural and Gender-Specific Self

G. Chakraborty, Terry Bristol, J. Mowen, 2000 .

Pricing risky services: preference and quality considerations

E. K. Valentin, G. Chakraborty, A. Allred, 2010 .

The measurement of computer literacy: a comparison of self-appraisal and objective tests

Goutam Chakraborty, Paul J. A. van Vliet, Marilyn G. Kletke, 1994, Int. J. Hum. Comput. Stud..

A Comparative Analysis of Three Communication Formats: Advertising, Infomercial, and Direct Experience

Siva K. Balasubramanian, G. Chakraborty, S. Balasubramanian, 2000 .

The ability of ratings and choice conjoint to predict market shares: a Monte Carlo simulation

Dwayne A. Ball, Gary J. Gaeth, G. Chakraborty, 2002 .

Analysis of Unstructured Data: Applications of Text Analytics and Sentiment Mining

Goutam Chakraborty, G. Chakraborty, 2014 .

Feature-based Sentiment Analysis on Android App Reviews Using SAS® Text Miner and SAS® Sentiment Analysis Studio

Goutam Chakraborty, Jiawen Liu, Mantosh Kumar Sarkar, 2013 .

Impact of consumers’ effort investments on buying decisions

Vishal Lala, G. Chakraborty, Vishal Lala, 2015 .

Understanding consumers' preferences for dental service.

G. Chakraborty, G. Gaeth, M. Cunningham, 1993, Journal of health care marketing.

Text Mining and Analysis: Practical Methods, Examples, and Case Studies Using SAS

Goutam Chakraborty, Satish Garla, Murali Pagolu, 2013 .

Comparison of Sentiment Analysis of Review Comments by Unsupervised Clustering of Features Using LSA and LDA

Long-Sheng Chen, Shu-Cih Tseng, Goutam Chakraborty, 2019, 2019 IEEE 10th International Conference on Awareness Science and Technology (iCAST).

Why Tourists Don’t Visit Again?

Goutam Chakraborty, Long-Sheng Chen, Shu-Cih Tseng, 2018, 2018 9th International Conference on Awareness Science and Technology (iCAST).

Attribute-based sentiment analysis in marketing: Application and strategic implications

Goutam Chakraborty, Amit K. Ghosh, Praveen Kotekal, 2018, Model. Assist. Stat. Appl..

Association Mining of the Brain Data: An EEG Study

Ramesh Sharda, Goutam Chakraborty, Pankush Kalgotra, 2014 .

Algorithm for gene selection from DNA-microarray data for disease classification

Goutam Chakraborty, Yoshida Ikumi, G. Chakraborty, 2010, TENCON 2010 - 2010 IEEE Region 10 Conference.

Tourists' Motivations to Travel during Financial Crisis

G. Chakraborty, B. Rittichainuwat, Suphaporn Rattanaphinanchai, 2014 .

Planned versus unplanned timing changes in payment and product receipt: Implications for sales promotion and services management strategy

G. Chakraborty, J. Mowen, Nancy Spears, 2010 .

Urban legends: diffusion processes and the exchange of resources

G. Chakraborty, J. Mowen, D. T. Donavan, 2001 .

Teaching Consumer Analytics in Advertising and IMC Courses: Opportunities and Challenges

Goutam Chakraborty, Vishal Lala, Pavan Chennamaneni, 2011 .

Use of Negative Cues to Reduce Demand For Counterfeit Products

Anthony T. Allred, G. Chakraborty, Terry Bristol, 1997 .

Eliminating Response Style Segments in Survey Data via Double Standardization Before Clustering

G. Chakraborty, Murali Pagolu, 2011 .

Classification of Customers' Textual Responses via Application of Topic Mining

G. Chakraborty, Anil Kumar, Pantangi, 2022 .

Identifying important factors affecting O2O customers trust from textual reviews

Goutam Chakraborty, Long-Sheng Chen, Wan-Ting Chien, 2018, 2018 9th International Conference on Awareness Science and Technology (iCAST).

Measuring Images of Developing Countries: A Scale Development Study

Goutam Chakraborty, Stephen J. Miller, Anthony T. Allred, 2000 .

Internet Gambling Behavioral Markers: Using the Power of SAS® Enterprise Miner™ 12.1 to Predict High-Risk Internet Gamblers

G. Chakraborty, V. Reddy, Sai Vijay, 2014 .