C. Veloutsou

发表

Consumers' attitudes regarding non-deceptive counterfeit brands in the UK and China

X. Bian, C. Veloutsou, 2007 .

Consumer Brand Managers' Job Stress, Job Satisfaction, Perceived Performance and Intention to Leave

George G. Panigyrakis, C. Veloutsou, 2004 .

A Systematic Literature Review of Brand Commitment: Definitions, Perspectives and Dimensions

C. Veloutsou, S. A. Ramírez, Anna Morgan-Thomas, 2017 .

Relationship marketing: What if … ?

Cleopatra Veloutsou, Nikolaos Tzokas, Michael Saren, 2002 .

Gender differences in supermarket choice: An expositional analysis in the presence of ignorance using CaRBS

Malcolm James Beynon, Luiz Moutinho, Cleopatra Veloutsou, 2010 .

Exploring the effectiveness of taxis as an advertising medium

C. Veloutsou, C. O’Donnell, 2005 .

Brand relationships through brand reputation and brand tribalism

C. Veloutsou, L. Moutinho, 2009 .

Capturing consumer engagement: duality, dimensionality and measurement

C. Veloutsou, Anna Morgan-Thomas, Laurence Dessart, 2016 .

Creating and managing participative brand communities: The roles members perform

C. Veloutsou, I. Black, 2020, Journal of Business Research.

Digital ecosystem and consumer engagement: A socio-technical perspective

C. Veloutsou, Anna Morgan-Thomas, Laurence Dessart, 2020 .

Unveiling heterogeneous engagement-based loyalty in brand communities

Joaquin Aldas-Manzano, Cleopatra Veloutsou, Laurence Dessart, 2019, European Journal of Marketing.

The Role of Online Social Interaction in the Recommendation of a Brand Community

C. Veloutsou, Georgia Maria Arvaniti, 2016 .

Consumer engagement in online brand communities: a social media perspective

C. Veloutsou, Anna Morgan-Thomas, Laurence Dessart, 2015 .

Brand community integration, participation and commitment: A comparison between consumer-run and company-managed communities

Cleopatra Veloutsou, Daniela Andreini, Giuseppe Pedeliento, 2020 .

Self-presentation, privacy and electronic word-of-mouth in social media

C. Veloutsou, Anna Morgan-Thomas, Oleksandra Pasternak, 2017 .

The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management

Cleopatra Veloutsou, C. Veloutsou, Francisco Guzmán, 2017 .

External brand communication: a literature review of the antecedents to word-of-mouth

C. Veloutsou, Anna Morgan-Thomas, Oleksandra Pasternak, 2014 .

ATINER's Conference Paper Series SME2013-0883

C. Veloutsou, Anna Morgan-Thomas, Oleksandra Pasternak, 2013 .

Beyond technology acceptance: Brand relationships and online brand experience☆

C. Veloutsou, Anna Morgan-Thomas, 2013 .

Own labels choice criteria and perceived characteristics in Greece and Scotland: factors influencing the willingness to buy

C. Veloutsou, L. Moutinho, Evangelos Gioulistanis, 2004 .

Consumer-based brand equity measurement: lessons learned from an international study

C. Veloutsou, J. Cadogan, G. Christodoulides, 2015 .

A cross-industry comparison of customer satisfaction

C. Veloutsou, G. Gilbert, 2006 .

Brands as relationship facilitators in consumer markets

C. Veloutsou, 2009 .

Identifying the Dimensions of the Product-Brand and Consumer Relationship

C. Veloutsou, 2007 .

Measuring transaction‐specific satisfaction in services: Are the measures transferable across cultures?

Luiz Moutinho, Cleopatra Veloutsou, Mark M.H. Goode, 2005 .

A taxonomy of measures for consumer‐based brand equity: drawing on the views of managers in Europe

George Christodoulides, Cleopatra Veloutsou, Leslie de Chernatony, 2013 .

University selection: information requirements and importance

Cleopatra Veloutsou, Robert A. Paton, John W. Lewis, 2004 .

The role of the brand as a person in business to business brands

Cleopatra Veloutsou, C. Veloutsou, Colin Taylor, 2012 .

New challenges in brand management

C. Veloutsou, E. Delgado-Ballester, 2018, Spanish Journal of Marketing - ESIC.

Contemporary Issues in Brand Research

Cleopatra Veloutsou, Nicolas Papadopoulos, Colin Jevons, 2010 .

Managing the consumer-based brand equity process: A cross-cultural perspective

C. Veloutsou, Kalliopi Chatzipanagiotou, George Christodoulides, 2019, International Business Review.

The consumer-based brand equity deconstruction and restoration process: Lessons from unliked brands

C. Veloutsou, Kalliopi Chatzipanagiotou, George Christodoulides, 2020, Journal of Business Research.

The Role of Online Social Interaction in the Recommendation of a Brand Community

C. Veloutsou, Georgia Maria Arvaniti, 2020, Global Branding.

Measuring customer satisfaction in the fast food industry: a cross‐national approach

Luiz Moutinho, Cleopatra Veloutsou, Mark M.H. Goode, 2004 .

All customers are not treated equally: Financial exclusion in isolated Greek islands

George G. Panigyrakis, Prokopis K. Theodoridis, C. Veloutsou, 2002 .

Country of Origin for b2b Brands: the Views of Various Players

C. Veloutsou, C. Taylor, 2010 .

Metaverse marketing: How the metaverse will shape the future of consumer research and practice

Anjala S. Krishen, Jochen Wirtz, R. Raman, 2022, Psychology & Marketing.

I hate what you love: brand polarization and negativity towards brands as an opportunity for brand management

C. Veloutsou, Anna Morgan-Thomas, S. Ramírez, 2019, Journal of Product & Brand Management.

Loyalty and or disloyalty to a search engine: the case of young Millennials

C. Veloutsou, A. McAlonan, 2012 .

Working consumers: Co-creation of brand identity, consumer identity and brand community identity

C. Veloutsou, I. Black, 2017 .

An Exposition of the Role of Consideration Sets in a DS/AHP Analysis of Consumer Choice

Malcolm James Beynon, Luiz Moutinho, Cleopatra Veloutsou, 2018 .

A Dempster-Shafer Theory Based Exposition of Probabilistic Reasoning in Consumer Choice

Malcolm J. Beynon, Cleopatra Veloutsou, Luiz Moutinho, 2010, Marketing Intelligent Systems Using Soft Computing.

Are the determinants of bank loyalty brand specific?

C. Veloutsou, S. Daskou, A. Daskou, 2004 .

The experience – economy revisited: an interdisciplinary perspective and research agenda

C. Veloutsou, R. Paton, Y. Chevtchouk, 2021, Journal of Product & Brand Management.

Marketing in Dynamic Environments: Contemporary Research Advances

Cleopatra Veloutsou, Nicolas Papadopoulos, C. Veloutsou, 2008 .

Mapping brand community research from 2001 to 2021: Assessing the field's stage of development and a research agenda

C. Veloutsou, Junyun Liao, 2022, Psychology & Marketing.

Marketing Analytics: Managing Incomplete Information in Consumer Markets and the Contribution of Mathematics to the Accountability of Marketing Decisions

Cleopatra Veloutsou, G. B. Spais, C. Veloutsou, 2005 .

Brand negativity: a relational perspective on anti-brand community participation

C. Veloutsou, Anna Morgan-Thomas, Laurence Dessart, 2020 .

Augmenting brand community identification for inactive users: a uses and gratification perspective

C. Veloutsou, Laurence Dessart, 2021, Journal of Research in Interactive Marketing.

George G. Panigyrakis, C. Veloutsou, 1998 .

Training or vacation? The academic conference tourism.

C. Veloutsou, C. Chreppas, 2015 .

A Cross-National Examination of Consumer Perceived Risk in the Context of Non-Deceptive Counterfeit Brands

Cleopatra Veloutsou, Xuemei Bian, X. Bian, 2008 .

The Age Issue: Search Engines Satisfaction and Loyalty

Cleopatra Veloutsou, A. McAlonan, C. Veloutsou, 2010 .

Latest research on brand relationships: introduction to the special issue

C. Veloutsou, M. Fetscherin, Francisco Guzmán, 2019, Journal of Product & Brand Management.

Charting research on international luxury marketing: where are we now and where should we go next?

C. Veloutsou, Francisco Guzmán, G. Christodoulides, 2021, International Marketing Review.

Decoding the complexity of the consumer-based brand equity process

C. Veloutsou, Kalliopi Chatzipanagiotou, George Christodoulides, 2016 .

ATINER's Conference Paper Series BUS2012-0337

C. Veloutsou, Anna Morgan-Thomas, Laurence Dessart, 2012 .

Enlightening the brand building–audience response link

C. Veloutsou, 2023, Journal of Brand Management.

Brand evaluation, satisfaction and trust as predictors of brand loyalty: the mediator-moderator effect of brand relationships

C. Veloutsou, 2015 .

Brands as relationship builders in the virtual world: A bibliometric analysis

Cleopatra Veloutsou, Carla Ruiz-Mafé, C. Veloutsou, 2020, Electron. Commer. Res. Appl..

Perception of Sex Appeal in Print Advertising by Young Female Anglo-Saxon and Second Generation Asian-Islamic British

C. Veloutsou, S. Ahmed, 2005 .

Journal of Business Research

David M. Woisetschläger, David L. Mothersbaugh, Emma K. Macdonald, 2023 .

What Drives Anti-brand Community Behaviours: An Examination of Online Hate of Technology Brands

C. Veloutsou, Anna Morgan-Thomas, Laurence Dessart, 2016 .

Consultation and Reliability of Information Sources Pertaining to University Selection: Some Questions Answered?.

C. Veloutsou, R. Paton, J. W. Lewis, 2005 .

When the arts inspire businesses: Museums as a heritage redefinition tool of brands

Nripendra P. Rana, David M. Woisetschläger, David L. Mothersbaugh, 2017 .

Examining the Link between Brand Relationships and Tribal Behaviour: A Structural Model

Rodoula H. Tsiotsou, C. Veloutsou, 2011 .

Beyond technology acceptance: Brand relationships and online brand experience☆

C. Veloutsou, Anna Morgan-Thomas, 2013 .

The determinants of personal luxury purchase intentions in a recessionary environment

C. Veloutsou, Pramod Iyer, Francisco Guzmán, 2022, Journal of Marketing Management.

Special Session: Investigating Pre-Loved Luxury Brand Consumption: An Abstract

C. Veloutsou, K. Duffy, Y. Lu, 2020 .

Brand teams and the brand management structure in pharmaceutical and other fast-moving consumer goods companies

George G. Panigyrakis, C. Veloutsou, 2001 .

Problems and Future of the Brand Management Structure in the Fast Moving Consumer Goods Industry: The Viewpoint of Brand Managers in Greece

George G. Panigyrakis, C. Veloutsou, 2000 .

Brand Expression and Brand Reputation: Developing Consistency

C. Veloutsou, A. Scott, 2005 .

Brand managers’ relations with industrial service providers in pharmaceutical and other companies

George G. Panigyrakis, C. Veloutsou, 1999 .

Brand Managers and Industrial Service Suppliers in Pharmaceutical and Other Fast Moving Consumer Goods Companies

George G. Panigyrakis, C. Veloutsou, 2015 .

The Effect of Negative Electronic Word of Mouth on Switching Intentions: A Social Interaction Utility Approach

C. Veloutsou, C. Ruiz-Mafé, J. Aldás-Manzano, 2016 .

Brand managers’ interfaces in different consumer goods industries

Cleopatra Veloutsou, George G. Panigyrakis, C. Veloutsou, 1999 .

Models for brand relationships

C. Veloutsou, Francisco Guzmán, Marc Fetscherin, 2021 .