V. Mittal

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Dual Emphasis and the Long-Term Financial Impact of Customer Satisfaction

E. Anderson, V. Mittal, Akin Sayrak, 2005 .

The Asymmetric Impact of Negative and Positive Attribute-Level Performance on Overall Satisfaction and Repurchase Intentions

William T. Ross, V. Mittal, P. Baldasare, 1998 .

Strengthening the Satisfaction-Profit Chain

E. Anderson, V. Mittal, Vikas Mittal, 2000 .

Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics

V. Mittal, W. Kamakura, Vikas Mittal, 2001 .

A Five-Component Customer Commitment Model

T. Keiningham, Lerzan Aksoy, V. Mittal, 2015 .

E-Service Quality: A Meta-Analytic Review

Christian Brock, Markus Blut, Vikas Mittal, 2015 .

How Commitment Influences the Termination of B2B Exchange Relationships

Vikas Mittal, William T. Ross, V. Mittal, 2009 .

Attribute-Level Performance, Satisfaction, and Behavioral Intentions over Time: A Consumption-System Approach

V. Mittal, Michael Tsiros, P. Kumar, 1999 .

Attribute-Level Performance, Satisfaction, and Behavioral Intentions over Time: A Consumption-System Approach

Vikas Mittal, V. Mittal, Michael Tsiros, 1999 .

How Achieving the Dual Goal of Customer Satisfaction and Efficiency in Mergers Affects a Firm’s Long-Term Financial Performance

Vanitha Swaminathan, Vikas Mittal, Christopher Groening, 2014 .

Distinguishing Adoption and Entrenchment of Management Practices: A Framework for Analysis

Gerald Zeitz, Vikas Mittal, V. Mittal, 1999 .

The Role of Issue Valence and Issue Capability in Determining Effort Investment

William T. Ross, V. Mittal, Michael Tsiros, 2002 .

Do logo redesigns help or hurt your brand? The role of brand commitment

Vikas Mittal, V. Mittal, Karen Page Winterich, 2010 .

Hedging Customer Risk

V. Mittal, P. Tadikamalla, Christopher Groening, 2014 .

Relative Strategic Emphasis and Firm-Idiosyncratic Risk: The Moderating Role of Relative Performance and Demand Instability

V. Mittal, Yan Zhang, Kyuhong Han, 2017 .

The Right Way to Manage Unprofitable Customers

Vikas Mittal, Feisal Murshed, V. Mittal, 2008 .

Customer Engagement Behavior: Theoretical Foundations and Research Directions

Katherine N. Lemon, V. Mittal, P. Verhoef, 2010 .

Allocation of Resources to Customer Satisfaction and Delight Based on Utilitarian and Hedonic Benefits

Vikas Mittal, Christopher Groening, V. Mittal, 2014 .

Attribute Performance and Customer Satisfaction Over Time: Evidence from Two Field Studies

Vikas Mittal, Jerome M. Katrichis, V. Mittal, 2001 .

How Males and Females Differ in Their Likelihood of Transmitting Negative Word of Mouth

V. Mittal, L. Feick, Yinlong Zhang, 2014 .

Weather, Affect, and Preference for Hedonic Products: The Moderating Role of Gender:

V. Mittal, N. Garg, Rahul Govind, 2020 .

Weather, Affect, and Preference for Hedonic Products: The Moderating Role of Gender

V. Mittal, N. Garg, Rahul Govind, 2020 .

The Differential Effect of Local-Global Identity Among Males and Females: The Case of Price Sensitivity

V. Mittal, Yinlong Zhang, Huachao Gao, 2018 .

The Attractiveness of Enriched and Impoverished Options

Vikas Mittal, V. Mittal, Yinlong Zhang, 2007, Personality & social psychology bulletin.

Customer Complaining: The Role of Tie Strength and Information Control

V. Mittal, Adwait Khare, John W. Huppertz, 2008 .

Gender Jeopardy in Financial Risk Taking

Vikas Mittal, J. Jeffrey Inman, V. Mittal, 2008 .

Donation Behavior Toward In-Groups and Out-Groups: The Role of Gender and Moral Identity

William T. Ross, V. Mittal, Karen Page Winterich, 2009 .

Understanding Firms’ Customer Satisfaction Information Usage

Neil A. Morgan, E. Anderson, V. Mittal, 2005 .

Geographic Patterns in Customer Service and Satisfaction: An Empirical Investigation

V. Mittal, W. Kamakura, Rahul Govind, 2004 .

The Impact of Positive and Negative Affect and Issue Framing on Issue Interpretation and Risk Taking

William T. Ross, V. Mittal, Vikas Mittal, 1998, Organizational behavior and human decision processes.

Attribute-Level Satisfaction, Overall Customer Satisfaction, and Performance Outcomes in Business-to-Business Firms

V. Mittal, Shrihari Sridhar, Ju-Yeon Lee, 2017 .

Distribution Network Redesign for Marketing Competitiveness

V. Mittal, P. Tadikamalla, J. Shang, 2009 .

Price Sensitivity and Customer Perceived Switching Costs in Business-to-Business Markets: Joint Effect on Customer Repurchase Intentions

V. Mittal, Shrihari Sridhar, Muzeeb Shaik, 2020, SSRN Electronic Journal.

How Procedural, Financial and Relational Switching Costs Affect Customer Satisfaction, Repurchase Intentions, and Repurchase Behavior: A Meta-Analysis

David L. Mothersbaugh, V. Mittal, Markus Blut, 2015 .

The Effect of Decision Risk and Project Stage on Escalation of Commitment

V. Mittal, Xin He, Vikas Mittal, 2007 .

Regret: A Model of its Antecedents and Consequences in Consumer Decision Making

V. Mittal, Michael Tsiros, Vikas Mittal, 2000 .

The Role of Attributions in Customer Satisfaction: A Re-Examination

William T. Ross, V. Mittal, Michael Tsiros, 2004 .

Relating Brandand Customer Perspectives on Marketing Management

Kevin Lane Keller, Tim Ambler, Katherine N. Lemon, 2002 .

Customer satisfaction, loyalty behaviors, and firm financial performance: what 40 years of research tells us

V. Mittal, Markus Blut, Shrihari Sridhar, 2017, Marketing Letters.

Safety in Numbers? An Analysis of Market Concentration and Safety in the Commercial Railroad Industry

V. Mittal, Shrihari Sridhar, Michael Shashoua, 2017 .

Power Distance Belief and Impulsive Buying

V. Mittal, Karen Page Winterich, Yinlong Zhang, 2010 .

Improving Cancer Outreach Effectiveness Through Targeting and Economic Assessments: Insights from a Randomized Field Experiment

V. Mittal, Shrihari Sridhar, Ju-Yeon Lee, 2020 .

Customer Loyalty in Electronically Mediated Environments

V. Mittal, Michael Tsiros, Vikas Mittal, 2007 .

Service Providers’ Decision to Use Ethics Committees and Consultation in Complex Services

G. G. Hegde, V. Mittal, S. Kekre, 2020 .