J. Yokum

Effectiveness of Monetary Incentives: Mail Surveys to Members of Multinational Professional Groups

J. Armstrong, J. Yokum, 1994 .

Extensions of the Basic Social Class Model Employed in Consumer Research

J. Yokum, Terence A. Shimp, 1981 .

Forecasting the Long-Term Viability of an Enterprise: The Case of a Minor League Baseball Franchise

J. Yokum, T. Badgett, J. J. González, 2006 .

Forecasting sales response for multiple time horizons and temporally aggregated data: A comparison of constant and stochastic coefficient models

J. Yokum, A. Wildt, J. Yokum, 1987 .

Beyond Accuracy: Comparison of Criteria Used to Select Forecasting Methods

J. Scott Armstrong, J. Thomas Yokum, J. Armstrong, 1995 .