Burçak Ertimur

发表

Opportunism in Co-Production: Implications for Value Co-Creation

Burçak Ertimur, A. Venkatesh, 2010 .

So Whaddya Think? Consumers Create Ads and Other Consumers Critique Them

Mary C. Gilly, M. Gilly, Burçak Ertimur, 2012 .

Navigating the Institutional Logics of Markets: Implications for Strategic Brand Management

Burçak Ertimur, Gokcen Coskuner-Balli, Burçak Ertimur, 2015 .

Adaptation and diffusion of renovations: The case of the paleo diet

Burçak Ertimur, Steven Chen, 2020 .

Gold and gold jewelry : exploration of consumer practices

Burçak Ertimur, 2003 .

Alienable gifts: Uses and meanings of gold in Turkey

Burçak Ertimur, Burçak Ertimur, Özlem Sandιkcι, 2014 .

Giving Gold Jewelry and Coins As Gifts: the Interplay of Utilitarianism and Symbolism

Burçak Ertimur, Ozlem Sandikci, 2005 .

Regifting: A multi-perspective processual overview

Burçak Ertimur, J. Hutton, C. Muñoz, 2015 .

CALIBRATING THE SELF: BUILDING SELF-AWARENESS AND ENCOURAGING SELF-REFLECTION IN UNDERSTANDING CONSUMER BEHAVIOR

Burçak Ertimur, D. Lavoie, 2019, Marketing Education Review.

The Role of Perceived Control in Co-Production

Burçak Ertimur, 2007 .

Designing servicescapes for transformative service conversations: lessons from mental health services

Burçak Ertimur, Ahir Gopaldas, Anton Siebert, 2021, Journal of Consumer Marketing.

Brands Expressing Compassion and Care through Advertising

Burçak Ertimur, Gokcen Coskuner-Balli, 2021 .