Brigitte Naderer

发表

Communication and persuasion : central and peripheral routes to attitude change

Franziska Marquart, Brigitte Naderer, 1988 .

User generated content presenting brands on social media increases young adults’ purchase intention

Sabine A. Einwiller, Brigitte Naderer, Sabine Einwiller, 2019, International Journal of Advertising.

Product placement disclosures: Exploring the moderating effect of placement frequency on brand responses via persuasion knowledge

Brigitte Naderer, Jörg Matthes, 2016 .

Experts, peers, or celebrities? The role of different social endorsers on children's fruit choice

Brigitte Naderer, Jörg Matthes, Alice Binder, 2020, Appetite.

Do children's food choices go with the crowd? Effects of majority and minority peer cues shown within an audiovisual cartoon on children's healthy food choice.

Brigitte Naderer, Jörg Matthes, Alice Binder, 2019, Social science & medicine.

Influencers as political agents? The potential of an unlikely source to motivate political action

Brigitte Naderer, 2022, Communications.

Questionable Research Practices in Experimental Communication Research: A Systematic Analysis From 1980 to 2013

Franziska Marquart, Brigitte Naderer, D. Schmuck, 2015 .

The skilled and the interested: How personal curation skills increase or decrease exposure to political information on social media

Brigitte Naderer, Jörg Matthes, Raffael Heiss, 2020 .

Unhealthy Fun: Food and Beverage References in Comedy Series

Brigitte Naderer, Alice Binder, Mira Mayrhofer, 2020, Journalism & Mass Communication Quarterly.

How the Impact of Social Media Influencer Disclosures Changes over Time

Nathaniel J. Evans, Brigitte Naderer, D. Balaban, 2022, Journal of Advertising Research.

Detecting the Persuasive Intent of Product Placements in Photographic Love Stories: Consequences for Brand Recall and Brand Evaluation

Brigitte Naderer, Kathrin Karsay, 2018 .

Native and embedded advertising formats: Tensions between a lucrative marketing strategy and consumer fairness

Brigitte Naderer, Sabine Einwiller, Jörg Matthes, 2020 .

Increasing Advertising Literacy to Unveil Disinformation in Green Advertising

Brigitte Naderer, S. J. Opree, 2021, Environmental Communication.

Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising

Brigitte Naderer, D. Schmuck, Jörg Matthes, 2018 .

Shaping children's healthy eating habits with food placements? Food placements of high and low nutritional value in cartoons, Children's BMI, food-related parental mediation strategies, and food choice

Franziska Marquart, Brigitte Naderer, Jörg Matthes, 2018, Appetite.

The effects of gain- and loss-framed nutritional messages on children’s healthy eating behaviour

Brigitte Naderer, Jörg Matthes, Alice Binder, 2020, Public Health Nutrition.

Impact of Thin-Ideals in Influencer Posts Promoting Healthy vs. Unhealthy Foods on Tweens’ Healthy Food Choice Behavior

Brigitte Naderer, L. Hudders, Steffi De Jans, 2022, Frontiers in Psychology.

Healthwashing in high-sugar food advertising: the effect of prior information on healthwashing perceptions in Austria

Brigitte Naderer, Jörg Matthes, Raffael Heiss, 2020, Health promotion international.

This picture does not portray reality: developing and testing a disclaimer for digitally enhanced pictures on social media appropriate for Austrian tweens and teens

Brigitte Naderer, Kathrin Karsay, Christina Peter, 2021, Journal of Children and Media.

Digital food marketing to children: How an influencer's lifestyle can stimulate healthy food choices among children

Steffi De Jans, Brigitte Naderer, L. Hudders, 2021, Appetite.

A “Forbidden Fruit Effect”: An Eye-Tracking Study on Children’s Visual Attention to Food Marketing

Brigitte Naderer, Jörg Matthes, Alice Binder, 2020, International journal of environmental research and public health.

Food as an eye‐catcher. An eye‐tracking study on Children's attention to healthy and unhealthy food presentations as well as non‐edible objects in audiovisual media

Brigitte Naderer, Jörg Matthes, Alice Binder, 2020, Pediatric obesity.

A treat for the eyes. An eye-tracking study on children's attention to unhealthy and healthy food cues in media content

Brigitte Naderer, Jörg Matthes, Kathrin Karsay, 2018, Appetite.

Television Commercials and Fading Behavioral Brand Choice Effects in Austrian Children

Brigitte Naderer, F. Arendt, A. Mittelberger, 2015 .

Children's consumption behavior in response to food product placements in movies

Brigitte Naderer, Jörg Matthes, 2015 .

Children's attitudinal and behavioral reactions to product placements: investigating the role of placement frequency, placement integration, and parental mediation

Franziska Marquart, Brigitte Naderer, Jörg Matthes, 2018 .

Promoting Fruit and Vegetable Consumption for Childhood Obesity Prevention

Brigitte Naderer, F. Folkvord, E. Boyland, 2021, Nutrients.

Shaping Healthy Eating Habits in Children With Persuasive Strategies: Toward a Typology

Brigitte Naderer, Jörg Matthes, Alice Binder, 2021, Frontiers in Public Health.

Healthy, sweet, brightly colored, and full of vitamins: cognitive and affective persuasive cues of food placements and children’s healthy eating behavior

Brigitte Naderer, Jörg Matthes, Alice Binder, 2020 .

The Effects of Environmental Brand Attributes and Nature Imagery in Green Advertising

Brigitte Naderer, D. Schmuck, Jörg Matthes, 2018 .

Mass Media as Alcohol Educator for Everyone? Effects of Portrayed Alcohol Consequences and the Influence of Viewers’ Characteristics

Brigitte Naderer, Mira Mayrhofer, 2019 .

Effects of disclosing ads on Instagram: the moderating impact of similarity to the influencer

Brigitte Naderer, Jörg Matthes, Stephanie Schäfer, 2021, International Journal of Advertising.

Discourse patterns used by extremist Salafists on Facebook: identifying potential triggers to cognitive biases in radicalized content

Pieter Van Ostaeyen, Brigitte Naderer, Diana Rieger, 2021, Critical Discourse Studies.

Advertising to inspire–inspiring to persuade: how factors related to the source, message, and audience affect the persuasive effectiveness of influencer advertising

Brigitte Naderer, Johannes Beckert, 2023, International Journal of Advertising.

Again and again: exploring the influence of disclosure repetition on children’s cognitive processing of product placement

Brigitte Naderer, Jörg Matthes, I. Spielvogel, 2019, International Journal of Advertising.

It is just a spoof: spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation

Brigitte Naderer, Jörg Matthes, Simone Bintinger, 2020 .

Placing snacks in children's movies: cognitive, evaluative, and conative effects of product placements with character product interaction

Brigitte Naderer, Jörg Matthes, Patrick Zeller, 2018 .

Finding gold at the end of the rainbowflag? Claim vagueness and presence of emotional imagery as factors to perceive rainbowwashing

Brigitte Naderer, Tim Wulf, Julian Hohner, 2022, International Journal of Advertising.

The Forbidden Reward. The Emergence of Parent-Child Conflicts About Food Over Time and the Influence of Parents' Communication Strategies and Feeding Practices

Brigitte Naderer, Jörg Matthes, Alice Binder, 2021, Frontiers in Public Health.

An online world of bias. The mediating role of cognitive biases on extremist attitudes

Brigitte Naderer, Diana Rieger, Ulrike Schwertberger, 2023, Communications.

Advertising Unhealthy Food to Children: on the Importance of Regulations, Parenting Styles, and Media Literacy

Brigitte Naderer, 2020, Current Addiction Reports.

Do you take credit cards? The attitudinal and behavioral effects of advergames targeted at children

Brigitte Naderer, Jörg Matthes, Manina Mestas, 2016 .

The role of trustworthiness in social media influencer advertising: Investigating users’ appreciation of advertising transparency and its effects

Brigitte Naderer, D. Balaban, Meda Mucundorfeanu, 2021, Communications.

Inappropriate? Gay characters affect adults’ perceived age appropriateness of animated cartoons

Brigitte Naderer, Christian von Sikorski, Doreen Brandt, 2022, Communications.