Mengxia Zhang

Motivations and the Intent to Study Abroad Among U.S., French, and Chinese Students

Carol M. Sánchez, M. Fornerino, Mengxia Zhang, 2006 .

Do Values or Goals Better Explain Intent? A Cross National Comparison

Carol M. Sánchez, M. Fornerino, Mengxia Zhang, 2011 .

Choice averse behavior and sampling risk: a field experiment with actual shoppers

Mengxia Zhang, David Ong, 2016 .

Choice Overload and Sampling Risk: A Field Experiment with Actual Shoppers

Mengxia Zhang, David Ong, 2015 .

Consumer purchase intention of intangible cultural heritage products (ICHP): effects of cultural identity, consumer knowledge and manufacture type

Mengxia Zhang, A. Jolibert, Xiaoling Guo, 2022, Asia Pacific Journal of Marketing and Logistics.

Can Consumer-Posted Photos Serve as a Leading Indicator of Restaurant Survival? Evidence from Yelp

Mengxia Zhang, Lan Luo, 2018, Manag. Sci..

Assessing the Psychometric Properties of Hofstede's versus Schwartz's Cultural Values of Chinese Customers

Mengxia Zhang, J. Chébat, H. Zourrig, 2012 .

The effect of cultural tightness–looseness on fraud perception in insurance services

Mengxia Zhang, H. Zourrig, Jeongsoo Park, 2018, International Journal of Quality and Service Sciences.

The influence of culture on consumer perceptions of deceptiveness

Mengxia Zhang, H. Zourrig, I. Becheur, 2021, Journal of Consumer Marketing.