Glenn E. Mayhew

Modeling merchandise returns in direct marketing

J. D. Hess, Glenn E. Mayhew, J. Hess, 1997 .

Understanding Reference-Price Shoppers: A Within- and Cross-Category Analysis

Baohong Sun, Glenn E. Mayhew, Tülin Erdem, 2001 .

An Empirical Analysis of Internal and External Reference Prices Using Scanner Data

Russell S. Winer, Glenn E. Mayhew, R. Winer, 1992 .

Behavioral Research Using Scanner Data

Amitava Chattopadhyay, Stephen J. Hoch, Glen Mayhew, 1994 .

Facilitating a Hierarchy of Engagement: Corporate Education in Virtual Worlds

Paul R. Messinger, Run H. Niu, Glenn E. Mayhew, 2010 .