S. Shapiro

发表

Marketing and the computer

Wroe Alderson, S. Shapiro, 1963 .

The Politics of Marketing: Analyzing the Parallel Political Marketplace

S. Shapiro, M. P. Mokwa, M. D. Hutt, 1986 .

Theory in marketing

Reavis Cox, Stanley J. Shapiro, Wroe Alderson, 1950 .

Marketing Performance Assessment

Thomas V. Bonoma, Bruce H. Clark, Stanley J. Shapiro, 1988 .

Consumer Protection in Postwar Canada: Role and Contributions of the Consumers' Association of Canada to the Public Policy Process

S. Shapiro, A. Sadovnikova, Andrey Mikhailitchenko, 2014 .

Gregory T. Gundlach, Lauren G. Block, and William L. Wilkie, Editors. Explorations of Marketing in Society. Mason, OH: Thomson, 2007

S. Shapiro, 2008 .

A JMM-Based Macromarketing Doctoral-Level Reading List

S. Shapiro, 2006 .

The Marketplace Game

Stanley J. Shapiro, Peggy Cunningham, S. Shapiro, 2003 .

The history of Canadian marketing: from the seventeenth century to World War II: An annotated bibliography

Robert D. Tamilia, S. Shapiro, 2011 .

Macromarketing: origins, development, current status and possible future direction

S. Shapiro, 2006 .

Theory in marketing

Wroe Alderson, S. Shapiro, Reavis Cox, 1950 .

Readings in the history of American marketing : settlement to Civil War

Alton F. Doody, S. Shapiro, 1968 .

Sales recruiting—A major area of underinvestment

S. Shapiro, R. Darmon, 1980 .

Macromarketing Teaching Materials

S. Shapiro, 2012 .

Store loyalty as a measure of promotional effectiveness of supermarkets

S. Shapiro, Robert J. Colonna, 1964 .

Patents and progress : the sources and impact of advancing technology

Wroe Alderson, S. Shapiro, Vern Terpstra, 1965 .

Marketing, a return to the broader dimensions

S. Shapiro, A. Walle, 1988 .

Book Review: Financial Tools for Marketing Administration

S. Shapiro, 1977 .

Book Review: The Ethical Consumer

S. Shapiro, 2006 .

Building on a Long Needed Seminal Contribution

S. Shapiro, 2022, Journal of Macromarketing.

The Construction of a Major Macromarketing Research Collection

Clifford J. Shultz, S. Shapiro, M. Tadajewski, 2009 .

Coal Towns: Life, Work, and Culture in Company Towns of Southern Appalachia, 1880–1960: Shifflett, Crandall A.: Knoxville, TN: University of Tennessee Press, 259 pp., Publication Date: September 1991

S. Shapiro, 1993 .

Crusader Nation: The United States in Peace and the Great War, 1898–1920

S. Shapiro, 2006 .

“Hand and brain”: The farmer‐labor party of 1920

S. Shapiro, 1985 .

The intellectual odyssey of David D. Monieson (1927‐2008): a quest for usable knowledge

S. Shapiro, D. G. Jones, P. Cunningham, 2010 .

A Historical Review of Local Intermediaries in Impoverished Contexts

S. Shapiro, Stefanie Beninger, 2018, Journal of Macromarketing.

Home as an Electronic Marketplace: The Consumer Protection and Public Policy Issues

S. Shapiro, 1986 .

Wroe Alderson as Academic Entrepreneur: The Wharton Years

S. Shapiro, 2006 .

Macromarketing Pedagogy: Empowering Students to Achieve a Sustainable World

Julie V. Stanton, S. Shapiro, Alexander E. Reppel, 2020 .

Marketing and Public Policy: Transformative Research in Developing Markets

Clifford J. Shultz, S. Shapiro, Debabrata Talukdar, 2012 .

Basic Marketing: A Global-Managerial Approach

E. Jerome McCarthy, William D. Perreault, S. Shapiro, 2004 .

Constructive Engagement, Macromarketing, and Humanistic Marketing

Clifford J. Shultz, S. Shapiro, 2014 .

Forgotten classics: Marketing in the American Economy by Vaile, Grether and Cox (1952)

S. Shapiro, 2014 .

Looking Backward—and Ahead

S. Shapiro, 1984 .

In search of macromarketing history

S. Shapiro, 2016 .

An Open Source, Controversies-based Macromarketing Chapter

S. Shapiro, 2008 .

Macromarketing, controversy and economic development

Clifford J. Shultz, S. Shapiro, 2009 .

Marketing in a conserver society

S. Shapiro, 1978 .