Manoj Hastak

发表

What Do Online Behavioral Advertising Disclosures Communicate to Users? (CMU-CyLab-12-008)

L. Cranor, P. Leon, Justin Cranshaw, 2012 .

Assessing the Role of Brand-Related Cognitive Responses as Mediators of Communication Effects on Cognitive Structure

Jerry C. Olson, Manoj Hastak, Manoj Hastak, 1989 .

Mediators of Message Sidedness Effects on Cognitive Structure For Involved and Uninvolved Audiences

Jongwon Park, Manoj Hastak, Manoj Hastak, 1990 .

Memory-based Product Judgments: Effects of Involvement at Encoding and Retrieval

Manoj Hastak, Jongwon Park, 1994 .

Designing Evidence‐based Disclosures: A Case Study of Financial Privacy Notices

Manoj Hastak, A. Levy, J. Hogarth, 2012 .

The Role of Consumer Surveys in Public Policy Decision Making

Manoj Hastak, M. Mazis, L. Morris, 2001 .

Understanding and Facilitating the Usage of Nutritional Labels by Low-Literate Consumers

Manoj Hastak, M. Viswanathan, Roland Gau, 2009 .

The Role of Summary Information in Facilitating Consumers’ Comprehension of Nutrition Information

Manoj Hastak, M. Viswanathan, 2002 .

Deception by Implication: A Typology of Truthful but Misleading Advertising and Labeling Claims

Manoj Hastak, Manoj Hastak, M. Mazis, 2011 .

Effects of Involvement on On-Line Brand Evaluations: a Stronger Test of the Elm

Manoj Hastak, Jongwon Park, 1995 .

Multiattribute Judgements Under Uncertainty: a Conjoint Measurement Approach

Amiya K. Basu, Manoj Hastak, Manoj Hastak, 1990 .

Three Decades of Marketing Academic Input at the Federal Trade Commission: Contributions to Research, Policy Making, and Litigation

Manoj Hastak, M. Mazis, 2014 .

Consumer Response to Deals: a Discussion of Theoretical Perspectives

Manoj Hastak, P. S. Raju, 1980 .

Do consumers view the nutrition facts panel when making healthfulness assessments of food products? Antecedents and consequences

Manoj Hastak, D. J. Ringold, A. Mitra, 2020 .

Consumer Skepticism of Claims in Food Ads vs. on Food Labels: An Exploration of Differences and Antecedents

Manoj Hastak, A. Levy, D. J. Ringold, 2019, Journal of Consumer Affairs.

Can Consumers Interpret Nutrition Information in the Presence of a Health Claim? A Laboratory Investigation

Manoj Hastak, Manoj Hastak, G. T. Ford, 1996 .

Empirical Evidence on the Determinants of Rent-to-Own Use and Purchase Behavior

Manoj Hastak, Signe-Mary Mckernan, James M. Lacko, 2003 .

Proceedings of the Society for Consumer Psychology Winter Conference

Manoj Hastak, L. Compeau, M. Viswanathan, 1999 .

Country‐of‐origin effects on product quality judgments: An information integration perspective

Manoj Hastak, Sung-Tai Hong, 1991 .

Pre-Trial Cognitive Effects of Cents-off Coupons

Manoj Hastak, P. S. Raju, 1983 .

Does retrospective thought measurement influence subsequent measures of cognitive structure in an advertising context

Manoj Hastak, 1990 .

Facilitating and inhibiting effects of brand cues on recall, consideration set, and choice

Manoj Hastak, A. Mitra, 1996 .

Can the Educationally Disadvantaged Interpret the FDA-Mandated Nutrition Facts Panel in the Presence of an Implied Health Claim?

Manoj Hastak, Manoj Hastak, G. T. Ford, 1999 .

What do online behavioral advertising privacy disclosures communicate to users?

Blase Ur, Lorrie Faith Cranor, Justin Cranshaw, 2012, WPES '12.

SEGMENTATION APPROACHES IN DATA MINING: A COMPARISON OF RFM, CHAID, AND LOGISTIC REGRESSION

John A. McCarty, Manoj Hastak, Manoj Hastak, 2007 .

Consumer Comprehension of Environmental Advertising and Labeling Claims

Manoj Hastak, Manoj Hastak, M. Mazis, 1995 .

Analyzing Advertising Labels: Testing Consumers' Recognition of Paid Content Online

Bernard J. Jansen, Jeff Johnson, Devesh Raval, 2018, CHI Extended Abstracts.