D. I. Hawkins

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Continuous vs Discrete Semantic Differential Rating Scales

G. Albaum, R. Best, D. I. Hawkins, 1981 .

Consumer Behavior: Implications for Marketing Strategy

R. Best, D. I. Hawkins, K. A. Coney, 1980 .

D. I. Hawkins, G. Kanji, 1994 .

Consumer Behavior@@@Consumer Behavior: Implications for Marketing Strategy@@@Consumer Behavior: Concepts and Applications@@@Consumer Behavior and the Practice of Marketing@@@Consumer Behavior: Basic Findings and Management Implications

Leon G. Schiffman, J. F. Engel, G. Zaltman, 1981 .

Consumer Behavior: Building Marketing Strategy

David L. Mothersbaugh, D. I. Hawkins, 1997 .

Marketing Research: Meaning, Measurement and Method

D. I. Hawkins, D. S. Tull, Donald E. Stem, 1977 .

A Field Test of the Relationship between Cognitive Dissonance and State Anxiety

Del I. Hawkins, Michael B. Menasco, D. I. Hawkins, 1978 .

Marketing research : measurement & method

Del I. Hawkins, Donald S. Tull, D. I. Hawkins, 1990 .

Factors Affecting Industrial Marketing Performance

R. Best, D. I. Hawkins, Charles M. Lillis, 2015 .

The nature and measurement of marketing productivity in consumer durables industries: A firm level analysis

R. Best, D. I. Hawkins, Charles M. Lillis, 1987 .

The Impact of Sponsor Identification and Direct Disclosure of Respondent Rights on the Quantity and Quality of Mail Survey Data

D. I. Hawkins, 1979 .

The nature and measurement of marketing productivity in consumer durables industries: A firm level analysis

R. Best, D. I. Hawkins, Charles M. Lillis, 1987 .

The measurement properties of semantic scale data.

Gerald Albaum, Gerald Albaum, Roger J. Best, 1977 .

Reliability of Measured Beliefs in Consumer Research

G. Albaum, R. Best, D. I. Hawkins, 1977 .

The Effect of Varying Response Intervals on the Stability of Factor Solutions of Rating Scale Data

G. Albaum, R. Best, D. I. Hawkins, 1979 .

The Effects of Subliminal Stimulation on Drive Level and Brand Preference

D. I. Hawkins, 1970 .

An Investigation of Two Issues in the Use of Students as Surrogates for Housewives in Consumer Behavior Studies

Gerald Albaum, Roger J. Best, Del I. Hawkins, 1977 .

New business entrepreneurship in the Japanese economy

Del I. Hawkins, D. I. Hawkins, 1993 .

Uninformed Response Error in Survey Research

Del I. Hawkins, D. I. Hawkins, K. A. Coney, 1981 .

QUALITATIVE VARIABLE DISCRIMINANT ANALYSIS AND ITS USE IN PRODUCT VERSION SELECTION

D. I. Hawkins, J. Reinmuth, 1977 .

Subliminal Stimulation: Some New Data and Interpretation

Del I. Hawkins, Sharon E. Beatty, D. I. Hawkins, 1989 .

Reported Cognitive Dissonance and Anxiety: Some Additional Findings

D. I. Hawkins, 1972 .

Marketing research : measurement & method : a text with cases

D. I. Hawkins, D. S. Tull, 1993 .

Peer group influences on children’s product preferences

D. I. Hawkins, K. A. Coney, 1974 .

Obtaining a Premium Price by Managing the Firm’s Reputation for Quality

R. Best, D. I. Hawkins, Charles M. Lillis, 2015 .

Consumer Behavior: Implications for Marketing Strategy

R. Best, D. I. Hawkins, K. A. Coney, 1980 .

The Role of Random Weights and Reliability in the Assessment of Multiattribute Attitude Models

G. Albaum, R. Best, D. I. Hawkins, 1976 .

Stapel Scale or Semantic Differential in Marketing Research?

Gerald Albaum, Del I. Hawkins, G. Albaum, 1974 .

Geographic mobility and demographic and socioeconomic market segmentation

Gerald Albaum, Del I. Hawkins, G. Albaum, 1983 .

Retailing strategy for customer growth and new customer attraction

G. Albaum, R. Best, D. I. Hawkins, 1980 .

Student Evaluations of the Ethics of Marketing Practices: The Role of Marketing Education

D. I. Hawkins, A. B. Cocanougher, 1972 .