T. Brown

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Off to On: Best Practices for Online Team-Based Learning™

Meghan T. Gillette, M. Clark, Laura C. Merrick, 2018 .

Improving the measurement of service quality

Gilbert A. Churchill, T. Brown, J. P. Peter, 1993 .

The Emergent Field of Organizational Frontlines

Todd J. Arnold, Michael K. Brady, T. Brown, 2017 .

Spreading the word: Investigating antecedents of consumers’ positive word-of-mouth intentions and behaviors in a retailing context

Peter A. Dacin, R. Gunst, T. Brown, 2005 .

Caution in the Use of Difference Scores in Consumer Research

Gilbert A. Churchill, T. Brown, J. P. Peter, 1993 .

How and When Does Customer Orientation Influence Frontline Employee Job Outcomes? A Meta-Analytic Evaluation

Tom J. Brown, George R. Franke, Alex R. Zablah, 2012 .

Re-examining salesperson goal orientations: Personality influencers, customer orientation, and work satisfaction

Tom J. Brown, John C. Mowen, J. Mowen, 2005 .

Internal Benefits of Service-Worker Customer Orientation: Job Satisfaction, Commitment, and Organizational Citizenship Behaviors

J. Mowen, T. Brown, D. T. Donavan, 2004 .

A cross-lagged test of the association between customer satisfaction and employee job satisfaction in a relational context.

James G. Maxham, T. Brown, A. Zablah, 2016, The Journal of applied psychology.

The Customer Orientation of Service Workers: Personality Trait Effects on Self-and Supervisor Performance Ratings

Tom J. Brown, John C. Mowen, D. Todd Donavan, 2002 .

The Company and the Product: Corporate Associations and Consumer Product Responses:

Tom J. Brown, Peter A. Dacin, T. Brown, 1997 .

The Influence of Preencounter Affect on Satisfaction with an Anxiety-Provoking Service Encounter

T. Brown, Amna Kirmani, 1999 .

The Company and the Product: Corporate Associations and Consumer Product Responses

Peter A. Dacin, T. Brown, Tom J Brown, 1997 .

Identity, intended image, construed image, and gnreputation: An interdisciplinary framework and suggested terminology

Peter A. Dacin, T. Brown, D. Whetten, 2006 .

Social versus psychological brand community: The role of psychological sense of brand community

Tom J. Brown, T. Brown, Brad D. Carlson, 2008 .

Marketing in a global, digital and connected world

T. Brown, V. Swaminathan, 2015 .

Employee Customer Orientation in Context: How the Environment Moderates the Influence of Customer Orientation on Performance Outcomes

J. Mowen, T. Brown, A. Zablah, 2009, The Journal of applied psychology.

The Emergent Field of Organizational

Todd J. Arnold, Michael K. Brady, T. Brown, 2017 .

Corporate image and reputation in B2B markets: Insights from CI/ARG 2008

Peter A. Dacin, T. Brown, L. Pitt, 2010 .

Synergies at the Intersection of Retailing and Organizational Frontlines Research

Todd J. Arnold, Michael K. Brady, T. Brown, 2019, Journal of Retailing.

The Positive Influence of Watching Others Receive Preferential Treatment on Rewards Program Participation: The Moderating Role of Rule Knowledge

T. Brown, Tom J Brown, Y. Huang, 2022, Services Marketing Quarterly.

Assessing the corporate brand: The Unique Corporate Association Valence (UCAV) approach

Peter A. Dacin, T. Brown, Nancy Spears, 2006 .

Basic Marketing Research

Tom J. Brown, Gilbert A. Churchill, T. Brown, 1987 .

Corporate Associations in Marketing: Antecedents and Consequences

Tom J. Brown, T. Brown, Tom J Brown, 1998 .

Corporate Identity and Corporate Associations: A Framework for Future Research

Peter A. Dacin, T. Brown, 2002 .

Basic Marketing Research -6/E.

Gilbert A. Churchill, T. Brown, 2007 .

The effect of customer-initiated justice on customer-oriented behaviors

T. Brown, A. Zablah, Tom J Brown, 2017 .

Leadership Propensity and Sales Performance among Sales Personnel and Managers in a Specialty Retail Store Setting

Greg W. Marshall, J. Mowen, T. Brown, 2009 .

Supplier-initiated ingredient/component branding

T. Brown, Abdullah M. Aljafari, 2020, Journal of Business & Industrial Marketing.

How Customer Requests Influence Frontline Employee Job Outcomes: The Role of Personal Appraisal Tendencies and Situational Customer Demandingness

T. Brown, A. Zablah, Tom J Brown, 2021 .

How does customer orientation influence authentic emotional display

T. Brown, Y. Huang, 2016 .

On the trait antecedents and outcomes of service worker job resourcefulness: A hierarchical model approach

J. Mowen, T. Brown, Eric G. Harris, 2003 .

Balancing between Legitimacy and Distinctiveness in Corporate Messaging: A Case Study in the Oil Industry

T. Brown, C B M van Riel, Tom J Brown, 2011 .

Corporate branding, identity, and customer response

Tom J. Brown, Peter A. Dacin, T. Brown, 2006 .

Customer-focused voice and rule-breaking in the frontlines

T. Brown, A. Zablah, G. Gazzoli, 2021, Journal of the Academy of Marketing Science.

Customer-focused voice and rule-breaking in the frontlines

T. Brown, A. Zablah, G. Gazzoli, 2021, Journal of the Academy of Marketing Science.

Exploring the Role of Productivity Propensity in Frontline Employee Performance: Its Relationship with Customer Orientation and Important Outcomes

Andrew B. Artis, J. Mowen, T. Brown, 2014 .

Linking cause-related marketing to sales force responses and performance in a direct selling context

Tom J. Brown, Karen E. Flaherty, Alex R. Zablah, 2008 .

Part II: Where Do Reputations Come From?: Corporate Associations in Marketing and Consumer Research: A Review

E. L. Cox, T. Brown, 1997 .