D. Schultz

发表

The New Marketing Paradigm: Integrated Marketing Communications

D. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn, 1996 .

Customer/Brand Loyalty in an Interactive Marketplace

D. Schultz, Scott Bailey, 2000, Journal of Advertising Research.

Understanding consumer-created media synergy

D. Schultz, M. Block, Kaylan Raman, 2011 .

The elaboration likelihood model: review, critique and research agenda

Gayle Kerr, Don E. Schultz, Philip J. Kitchen, 2014 .

Consumer-driven media planning and buying

Don E. Schultz, D. Schultz, M. Block, 2018 .

Market brand equity: lost in terminology and techniques?

D. Schultz, 2016 .

Simultaneous Media Experience and Synesthesia

Don E. Schultz, Joseph J. Pilotta, D. Schultz, 2005, Journal of Advertising Research.

Media synergy comes of age — Part I

Martin Paul Block, Don E. Schultz, Kalyan Raman, 2009 .

Media synergy comes of age — Part 2

Martin Paul Block, Don E. Schultz, Kalyan Raman, 2009 .

Social Media and Branding in Asia: Threats and Opportunities

D. Schultz, T. Melewar, B. Nguyen, 2017 .

Chinese Retailers’ Use of Brand-Consumer Communications: Mobile Instant Messaging (MIM) in Wechat

D. Schultz, T. Melewar, B. Nguyen, 2017 .

Integrated marketing communications

Don E. Schultz, D. Schultz, 1993 .

Social media's slippery slope: challenges, opportunities and future research directions

D. Schultz, J. Peltier, 2013 .

The Use of Multiple Media by Social Media Users

D. Schultz, M. Block, V. Viswanathan, 2014 .

Interactive Psychographics: Cross-Selling in the Banking Industry

D. Schultz, J. Schibrowsky, J. Peltier, 2002, Journal of Advertising Research.

Simultaneous media usage: a critical consumer orientation to media planning

D. Schultz, J. Pilotta, Gary Drenik, 2004 .

Integrated Marketing Communications and How it Relates to Traditional Media Advertising

D. Schultz, 1999 .

How digital platforms influence luxury purchase behavior in India?

D. Schultz, Varsha Jain, 2019 .

Will agencies ever “get” (or understand) IMC?

Ilchul Kim, Don E. Schultz, Philip J. Kitchen, 2004 .

Brands and Consumer Relationships

D. Schultz, M. Block, 2015 .

Organizational processes for B2B services IMC data quality

Anjala S. Krishen, D. Schultz, J. Peltier, 2014 .

Conclusion to Asia Branding: Connecting Brands, Consumers and Companies

D. Schultz, T. Melewar, B. Nguyen, 2017 .

Interactive IMC: The Relational-Transactional Continuum and the Synergistic Use of Customer Data

Debra Zahay, John A. Schibrowsky, James W. Peltier, 2006, Journal of Advertising Research.

The Role Of Transactional Versus Relational Data In IMC Programs: Bringing Customer Data Together

Abbie Griffin, D. Schultz, A. Griffin, 2004, Journal of Advertising Research.

Replication and George the Galapagos tortoise

D. Schultz, Gayle Kerr, Philippe Kitchen, 2019, Journal of Marketing Communications.

“Someone Should Do Something”: Replication and an Agenda for Collective Action

Ian Lings, D. Schultz, Gayle Kerr, 2016 .

From the editor

D. Schultz, 1994 .

Using big data file fusion to determine the effects of social media on retail brand preference

D. Schultz, M. Block, 2014 .

Consumer Retailer Preference and Facebook: Friends or Foes?

Martin Paul Block, Lauren I. Labrecque, Don E. Schultz, 2012 .

The Evolution of Integrated Marketing Communications : The Customer-driven Marketplace

Charles Patti, Philip J. Kitchen, Don E. Schultz, 2013 .

Best Practice: Integrated Marketing Communications

Emma K. Macdonald, D. Schultz, Paul Baines, 2012 .

How U.S. consumers view in-store promotions

Martin Paul Block, Don E. Schultz, D. Schultz, 2011 .

Interactivity, Marketing Communication, and Emerging Markets: A Way Forward

D. Schultz, E. Malthouse, 2017 .

International marketing communication as the global marketing change agent

D. Schultz, 2012 .

IMC in digitally-empowering contexts: the emerging role of negotiated brands

D. Schultz, Alfonso Siano, A. Vollero, 2019, International Journal of Advertising.

Beyond brand loyalty: Brand sustainability

D. Schultz, M. Block, 2015 .

Media Generations: Media Allocation in a Consumer-Controlled Marketplace

D. Schultz, M. Block, BIGresearch, 2008 .

Understanding the new, Negotiated Phase of Relationship Marketing: A Proposed Research Agenda

D. Schultz, E. Malthouse, Doreén Pick, 2017 .

Understanding Consumers’ Brands Experience in Japan: A Case Study of Lexus

D. Schultz, T. Melewar, B. Nguyen, 2017 .

Communications Between Organizations And Their Markets In Emerging Economies: A Research Agenda

D. Schultz, 2010 .

Advancing a Citizenship Approach to Corporate Branding: A Societal View

D. Schultz, R. Gambetti, Silvia Biraghi, 2017 .

Analyzing sales Promotion: Text and Cases

D. Schultz, 1987 .

A Comparative Study of Radio Audience Measurement Methodology

Martin Paul Block, Don E. Schultz, Martin Paul Block, 1978 .

Integrated Marketing Communications: Practice Leads Theory

D. Schultz, P. Kitchen, Ilchul Kim, 2008, Journal of Advertising Research.

Integrated Marketing Communications in Australia: An Ad Agency Perspective

D. Schultz, P. Kitchen, P. Reed, 1998 .

Understanding customer brand engagement behaviors in today's interactive marketplace

D. Schultz, M. Block, 2011 .

Too much of a good thing

D. Schultz, 1988 .

Solving Marketing Problems With an Integrated Process

D. Schultz, 2009 .

Twenty years of IMC

Don E. Schultz, D. Schultz, Jerry G. Kliatchko, 2014 .

Above or Below the Line

D. Schultz, 2015 .

From the editor

D. Schultz, 1990 .

Social media and consumer engagement: a review and research agenda

James W. Peltier, Don E. Schultz, Victor A. Barger, 2016 .

Interactive integrated marketing communication: combining the power of IMC, the new media and database marketing

John A. Schibrowsky, James W. Peltier, Don E. Schultz, 2003 .

From the editor

D. Schultz, 1993 .

Role of Interactive Communications in Building Brand Relationships with Business Customers

D. Schultz, T. Melewar, B. Nguyen, 2017 .

Marketing Management: Analysis, Planning and Control, 4th Edition, Philip Kotler. Prentice-Hall, Inc., Englewood Cliffs, N.J. (1980), 722 pp

Don E. Schultz, D. Schultz, 1980 .

Leveraging Customer Information to Develop Sequential Communication Strategies:

D. Schultz, J. Schibrowsky, J. Peltier, 2002, Journal of Advertising Research.

Strategic Brand Communication Campaigns

Don E. Schultz, Beth E. Barnes, D. Schultz, 1999 .

The relationship between self-report of depression and media usage

Don Schultz, Sang Lee, Hans C. Breiter, 2014, Front. Hum. Neurosci..

Corporate Sports Sponsorship: Exploring the Roles of Consumer Perception, Consumer Response and Sponsors– Brand Reputation - Evidence from Malaysia

D. Schultz, T. Melewar, B. Nguyen, 2017 .

Determining how brand communication works in the short and long terms

Don E. Schultz, D. Schultz, 1998 .

From Advertising to Integrated Marketing Communications

D. Schultz, 2020 .

Understanding Online Brand Relationships in Western Asia: The Case of Lebanon and Saudi Arabia

D. Schultz, T. Melewar, B. Nguyen, 2017 .

Brand wars: consumer–brand engagement beyond client–agency fights

D. Schultz, R. Gambetti, G. Graffigna, 2016 .

Chinese Female Purchasing Intentions Towards Cosmetics Brands

D. Schultz, T. Melewar, B. Nguyen, 2017 .

Building an internal marketing management calculus

Don E. Schultz, D. Schultz, 2004 .

Moving Marketing Communication Measurement Inside

D. Schultz, M. Block, 2003 .

Using fMRI Analysis to Unpack a Portion of Prospect Theory for Advertising/Marketing Understanding

Frank J. Mulhern, H. Breiter, K. Raman, 2016 .

Discovering India's three levels of luxury consumption: An exploratory research to find a conceptual framework

D. Schultz, Varsha Jain, 2018 .

Consumer-Based Chain Restaurant Brand Equity: Insights from South Korea

D. Schultz, T. Melewar, B. Nguyen, 2017 .

Branding, Innovation and Technology: A Case Study of Nestlé and ALW in India

D. Schultz, T. Melewar, B. Nguyen, 2017 .

An Applied, Combined View of Impulse Shopping

D. Schultz, M. Block, V. Viswanathan, 2017 .

The inevitability of integrated communications

Don E. Schultz, D. Schultz, 1996 .

Employee Brand Support, Transformational Leadership and Brand-Centred Training of Academic Staff in Business Schools

D. Schultz, T. Melewar, B. Nguyen, 2017 .

From CM to CRM to CN2: A Research Agenda for the Marketing Communications Transition

Edward C. Malthouse, Don E. Schultz, D. Schultz, 2012 .

Integrated marketing communications in U.S. advertising

D. Schultz, P. Kitchen, 1997 .

The elaboration likelihood model in the new millennium : an exploration study

Gayle Kerr, Don E. Schultz, Bill Proud, 2010 .

Exploring Factors Behind Brand Switching Amongst Youngsters in Singapore: The Case of Smartphones

D. Schultz, T. Melewar, B. Nguyen, 2017 .

IMC: New horizon/false dawn for a marketplace in turmoil?

Don E. Schultz, Philip J. Kitchen, D. Schultz, 2009 .

Beyond Demographics: Enhancing Media Planning with Emotional Variables

Martin Paul Block, Don E. Schultz, D. Schultz, 2018 .

Does Traditional Advertising Theory Apply to the Digital World?

Gayle Kerr, Francis J Mulhern, Don E. Schultz, 2015, Journal of Advertising Research.

The Future of Advertising or Whatever We're Going to Call It

Don E. Schultz, D. Schultz, 2016 .

Communicating Globally: An Integrated Marketing Approach

Don E. Schultz, Philip J. Kitchen, D. Schultz, 2000 .

IMC in an emerging economy: the Chinese perspective

D. Schultz, B. Zhao, G. Chu, 2016 .

Redefining neuromarketing as an integrated science of influence

Frank J. Mulhern, H. Breiter, K. Raman, 2015, Front. Hum. Neurosci..

The evolution of IMC: IMC in a customer-driven marketplace

Charles Patti, Don E. Schultz, D. Schultz, 2009 .

An inside-out approach to integrated marketing communication

Gayle Kerr, Charles Patti, Don Schultz, 2008 .

New Methods of Segmenting Media Audiences ICORIA – June , 2018

D. Schultz, M. Block, 2018 .

In Search of a Theory of Integrated Marketing Communication

Gayle Kerr, Charles Patti, Ilchul Kim, 2007 .

Brand preference being challenged

Martin Paul Block, Don E. Schultz, D. Schultz, 2014 .

Extending the Extended Self in the Digital World

D. Schultz, 2014 .

Exploring luxury brand country of origin impact on purchasing behaviors in India: A conceptual framework

D. Schultz, Varsha Jain, 2015 .

Impact of Cultural Factors on Indian Consumers' Brand Preference

D. Schultz, T. Melewar, B. Nguyen, 2017 .

The Influence of Social Practices in Brand Communities on University Branding: Evidence from Vietnam

D. Schultz, T. Melewar, B. Nguyen, 2017 .

U.S. online shopping: Facts, fiction, hopes and dreams

D. Schultz, M. Block, 2015 .

The Rise of an Emerging Brand in the Mobile Landscape: A Case Study of Samsung Galaxy

T. C. Melewar, Bang Nguyen, Don E. Schultz, 2017 .

Integrated marketing communications in U.S. advertising

Don E. Schultz, Philip J. Kitchen, D. Schultz, 1997 .

Sales promotion influencing consumer brand preferences/purchases

D. Schultz, M. Block, 2014 .

Reinventing marcom for the new marketplace

D. Schultz, 2013 .