H. Assael

发表

Consumer behavior and marketing action

H. Assael, 1981 .

Two-Sided versus One-Sided Appeals: A Cognitive Perspective on Argumentation, Source Derogation, and the Effect of Disconfirming Trial on Belief Change

Henry Assael, Michael A. Kamins, H. Assael, 1987 .

Constructive Role of Interorganizational Conflict.

Henry Assael, H. Assael, 1969 .

Comparison of Brand Share Data by Three Reporting Systems

H. Assael, 1967 .

Marketing: Principles & Strategy

Henry Assael, H. Assael, 1993 .

Nonsampling vs. Sampling Errors in Survey Research

Henry Assael, John W. Keon, H. Assael, 1982 .

Effects of appeal type and involvement on product disconfirmation: A cognitive response approach through product trial

Henry Assael, Michael A. Kamins, H. Assael, 1989 .

Moderating disconfirmation of expectations through the use of two-sided appeals: A longitudinal approach

Henry Assael, Michael A. Kamins, H. Assael, 1987 .

Cognitive Response Involvement Model of the Process of Product Evaluation Through Advertising Exposure and Trial

Michael A. Kamins, H. Assael, J. Graham, 1990 .

The Political Role of Trade Associations in Distributive Conflict Resolution

Henry Assael, H. Assael, 1968 .

Marketing Management: Strategy and Action

Henry Assael, H. Assael, 1985 .