M. Chtourou

Is Banner Blindness Genuine? Eye Tracking Internet Text Advertising

Guillaume Hervet, Katherine Guérard, S. Tremblay, 2011 .

Effect of Price Information and Promotion on Click-Through Rates for Internet Banners

Mohamed Saber Chtourou, M. Chtourou, Jean-Louis Chandon, 2002 .

Rethinking the TAM model: time to consider fun

Mohamed Saber Chtourou, Nizar Souiden, M. Chtourou, 2010 .

Effects of configuration and exposure levels in responses to web advertisements

Mohamed Saber Chtourou, David R. Fortin, M. Chtourou, 2003, Journal of Advertising Research.