John Eighmey

Adding Value in the Information Age: Uses and Gratifications of Sites on the World Wide Web

John Eighmey, Lola L. McCord, 1998 .

Profiling user responses to commercial web sites

John Eighmey, 1997 .

The Effects of Social Information Cues Featured in SNS Ads on Unfamiliar Product Adoption

John Eighmey, Hyejin Kim, Keonyoung Park, 2019, Journal of Promotion Management.

Identification of Underlying Themes

John Eighmey, 2005 .

Harlow Gale and the Origins of the Psychology of Advertising

John Eighmey, Sela Sar, 2007 .

The Impact of Extrinsic Incentives on Students’ Willingness to Volunteer as Peer Mentors: Implications for Advertising Education

John Eighmey, George Anghelcev, 2013 .

Running head : MOTIVATION CROWDING AND ADVERTISING INCENTIVES 1

John Eighmey, George Anghelcev, 2008 .

Why Do Youth Enlist?

John Eighmey, John Eighmey, 2006 .