S. Raj

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An Empirical Analysis of the Relationship Between Brand Loyalty and Consumer Price Elasticity

L. Krishnamurthi, S. Raj, 1991 .

A Survey of Major Approaches for Accelerating New Product Development

D. Wilemon, S. Raj, M. Millson, 1992 .

Reference Price Research: Review and Propositions

S. Raj, Indrajit Sinha, Tridib Mazumdar, 2005 .

A Model for Studying R&D–Marketing Interface in the Product Innovation Process

D. Wilemon, S. Raj, A. Gupta, 1986 .

Reference Price Research: Review and Propositions a Conceptual Framework Figure 1 a Conceptual Framework for the Review of Reference Price Research Reference Price Formation

S. Raj, Indrajit Sinha, Tridib Mazumdar, 2005 .

The R&D-marketing interface in high-technology firms

David Wilemon, S. P. Raj, D. Wilemon, 1985 .

Intervention Analysis of a Field Experiment to Assess the Buildup Effect of Advertising

Lakshman Krishnamurthi, S. P. Raj, L. Krishnamurthi, 1986 .

A Model of Brand Choice and Purchase Quantity Price Sensitivities

L. Krishnamurthi, S. Raj, 1988 .

Bidding Strategies and Consumer Savings in NYOP Auctions

Mingyu Joo, Tridib Mazumdar, S. P. Raj, 2012 .

The Effects of Advertising on High and Low Loyalty Consumer Segments

S. P. Raj, S. Raj, 1982 .

A comparative analysis of reference price models

Lakshman Krishnamurthi, Richard A. Briesch, Tridib Mazumdar, 1997 .

The Effect of Advertising on Consumer Price Sensitivity

Lakshman Krishnamurthi, S. P. Raj, L. Krishnamurthi, 1985 .

R & D and marketing dialogue in high-tech firms

David Wilemon, S. P. Raj, D. Wilemon, 1985 .

An institutional theory investigation of U.S. technology development trends since the mid-19th century

D. Wilemon, S. Raj, J. Pattit, 2012 .

Strategic Partnering for Developing New Products

David Wilemon, Murray R. Millson, S. P. Raj, 1996 .

Unique inter-brand effects of price on brand choice

Lakshman Krishnamurthi, K. Sivakumar, S. P. Raj, 1995 .

Manufacturer adoption of a unilateral pricing policy in a multi-channel setting to combat customer showrooming

S. Raj, K. Sivakumar, B. Rhee, 2020, Journal of Business Research.

Attitude Change or Attitude Formation? An Unanswered Question

S. Raj, R. Staelin, R. Srivastava, 1978 .

Product management and the marketing of financial services

David Wilemon, Jeffrey C. Strieter, S. P. Raj, 1997 .

Quality-tier competition : impacts of the "whether" decision and the direction of price change : technical working paper

S. Raj, K. Sivakumar, 1995 .

Asymmetric Response to Price in Consumer Brand Choice and Purchase Quantity Decisions

Lakshman Krishnamurthi, Tridib Mazumdar, S. P. Raj, 1992 .

Effects of Technological Hierarchy on Brand Extension Evaluations

S. Raj, Tridib Mazumdar, S. Jun, 1999 .

Quality Tier Competition: How Price Change Influences Brand Choice and Category Choice

K. Sivakumar, S. P. Raj, S. Raj, 1997 .

Indirect Network Externality Effects on Product Attributes

Amiya K. Basu, Tridib Mazumdar, S. P. Raj, 2003 .

Models, theory, and methods

Russell S. Winer, Kent B. Monroe, Jagdish N. Sheth, 2011 .

The R&D Outsourcing Decision: Environmental Factors and Strategic Considerations

David Wilemon, Jason M. Pattit, S. P. Raj, 2014 .

Responses to Commercials in Laboratory Versus Natural Settings: a Conceptual Framework

Meryl P. Gardner, S. P. Raj, S. Raj, 1983 .

Managing the R&D-Marketing Interface

David Wilemon, Srishti Raj, D. Wilemon, 1987 .

Striking a Balance between Brand “Popularity” and Brand Loyalty

S. P. Raj, S. Raj, 1985 .

Intervention analysis using control series and exogenous variables in a transfer function model: A case study

Lakshman Krishnamurthi, Jack Narayan, S. P. Raj, 1989 .

Components of optimal price under logit demand

Amiya Basu, Tridib Mazumdar, S. P. Raj, 2007, Eur. J. Oper. Res..